5 Actionable Ways to Offer Value to Your Customers

5 strategies and tips for creating value for your customers to encourage sales, improve customer loyalty and grow your brand's reputation.

Do you want to generate truckloads of sales?

Focus on giving value.

When your audience finds value in your content, not only will you become top of mind, but they’ll even refer you to their network.

TL;DR: Providing value nurtures a win-win relationship between you and your audience.

And so the question becomes, how steps can you follow to provide value?

That’s what we’ll cover in this guide.

5 Tips for Creating Value for Customers

To increase the value of your products and services, follow these guidelines:

1. Provide continuity in customer experiences.

Consumers today expect businesses to give them cohesive shopping experiences.

Let’s say they booked for a therapeutic massage session on your app, then checked the details on their account on your site. When they call your front-desk receptionist for confirmation, your employee can immediately see and relay relevant updates.

What if your receptionist could not give the correct information because the app didn’t sync with their system?

The customer will get frustrated, think you’re a lousy company, and vow never to return until you give them a better experience.

Implement omnichannel strategies to avoid this predicament. Doing so harmonizes communications and information on several channels, resulting in a seamless overall customer experience.

Integrate omnichannel strategies by using headless eCommerce site builders. These platforms separate the front-end from backend processes (order management system, customer relationships management, etc.).

That functionality makes it easier to facilitate curbside pickups, buy-online-pick-up-in-store (BOPIS) schemes, inventory checks, and similar activities.

Leverage powerful customer service software as well to provide continuous customer conversations and interactions across multiple channels.

By providing continuity in your customers’ experience, you impress them and increase their satisfaction with your business.

2. Speed up and Simplify your Business Processes.

Customers patronize businesses offering speed and convenience in their service delivery. They hate long and complicated processes. Practically everything now is quick and easy, so they expect the same experience from you.

You can meet that standard by digitizing your workflows.

Sophisticated rental companies demonstrate a perfect example. They integrate electronic equipment inspection forms into their apps.

Technicians can use them when assessing their equipment before and after customers rent it. They can tap checklist options, attach photos and videos, and upload the report on the cloud.

The app then alerts managers upon receiving the document. This lets them see whether repairs are needed or if the equipment is ready for rental.

Moreover, instead of going to the shop only to sign the report, customers can do so electronically. This makes the transaction more convenient, saving their time, effort, and car fuel.

To streamline managing and completing projects, such as creating a customer web portal, use top-tier project management software.

The tool allows you to organize, prioritize, track, and manage your project tasks efficiently and allows seamless collaboration among your team members. You can complete your customer-facing initiatives and projects more efficiently.

3. Empower Customers to Complete Transactions Themselves.

Customers now like accomplishing things by themselves. It empowers and satisfies them. They don’t want someone to lend them a hand when they know they can do it. They prefer resolving simple issues and completing quick tasks on their own.

Help your customers help themselves through self-service portals on your website. Build one using professional services tools and their customizable portal features.

Think of tasks you can let customers do themselves. Examples include setting appointments, paying their bills, uploading files, registering for events, signing documents, etc.

Then make your portal noticeable and quickly accessible. Avoid requiring people to log in, but if you should, simplify the process. Ensure it’s straightforward and convenient, so customers will want to keep transacting with you.

You can also add do-it-yourself functions to your app. Provide actionable options that users can immediately find. Consider displaying these tasks on the homepage for direct access upon opening the app.

4. Listen to Your Customers’ Feedback.

Customers give valuable feedback about your product because they are its direct users. Whether it’s a complaint or a suggestion for improvement, be open-minded and thank them for sharing their thoughts.

Use their insights to consider developing new products, adding features, or finding better solutions for any issues experienced.

To ask for their insights, create surveys and add incentives to entice them to answer. Run quick online polls, open a community forum on social media, or send a short email questionnaire.

You can also sort through your customers’ direct messages, emails, and text messages — including phone and video calls. Read or listen to them objectively, understand the issue, and consolidate common emerging themes. Then work on resolving them in the best possible way.

To streamline your analysis of customers’ messages, leverage technology. For example, use HubSpot’s new conversation intelligence tool to transcribe sales and support calls for you. This helps you extract and apply significant customer insights to your resolutions faster.

When customers see that you have improved your services based on their feedback, they will feel valued. They will also gladly continue patronizing your business.

5. Share Educational Resources.

Modern shoppers love expanding their knowledge. So offer value to your customers by sharing information that can improve their lives. Regularly publish educational resources relevant to your niche and customers’ interests.

For example, you can organize an online conference featuring well-known speakers. Develop a timely theme that can spark meaningful idea exchanges. Announce it at least three months ahead on email and social media. This gives enough time to widen your marketing reach and invite numerous attendees.

Other educational resources you can create include:

  • Comprehensive beginner guides
  • Video tutorials
  • Free ebooks
  • Webinar series
  • Updated lists of relevant trends and statistics
  • Training sessions
  • Info nuggets on email newsletters
  • Podcasts
  • Online courses
  • Whitepapers
  • Monthly e-magazines
  • Case studies, and others.

You can set up web pages or separate online venues to house these resources. Examples are virtual academies for your courses, Spotify for podcasts, a knowledge bank on your site, etc.

MailChimp, for instance, has a Resources page where you can find learning materials. The drop-down menu features case studies, marketing tips, guides and tutorials, and MailChimp 101 references (how to use the platform).

It also has an Inspiration page containing podcasts, video series, and short films of businesses thriving and using MailChimp.

By sharing educational resources, you project yourself as an authority figure and make customers consume more content from you.

Offering Value to Customers is Always a Good Idea

Never stop thinking about providing value to your customers — and don’t treat them like cash cows. Make them benefit so much from your company that they can’t imagine going elsewhere. Doing so enhances your relationships with them, making them loyal and returning frequently. This, in turn, boosts your reputation, competitive edge, and sales.

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