17 Best Email Marketing Services for Blogger and Small Business Compared (2021)

Looking for the best email marketing software for your business? Finding an email marketing service that fulfils your needs and requirements isn't that difficult. Email marketing services are mostly the same. Read our expert comparison of 16 best email marketing services Comparison & Reviews for small businesses
According to the Newoldstamp State of Business Email Marketing Report, 66% of businesses use email as their primary communication channel.

Email marketing is one of the essential tools for successful marketing outreach. It doesn’t matter if you are a business owner or a blogger, email marketing should be a part of your marketing strategy.

According to the DMA, for every $1 you spend on email marketing, you can expect an average return of $32. 

However, before you get started you should know that email newsletter services can be crucial for successful email marketing.

The only problem is that there are so many options out there that it can be hard to choose. For that reason, this list of best marketing services will show you what you can expect from each and make a decision based on your needs and preferences.

17 Best Email Marketing Services

The Benefits of Email Marketing 

If you are still unsure whether you need email marketing, just take a look at these few benefits: 

  • Increase repeat visits – People tend to roam around the internet and easily forget which websites they have visited. With email marketing, you can casually approach your website visitor and get them to come back. 
  • Achieve loyalty – Those who visit your site multiple times are more likely to become your loyal followers. You can motivate them with emails to visit your site repeatedly. 
  • Increase sales – Emails are a great way to get people to buy your products. Send them promotional codes, inform them of current sales, and get them interested in what you offer. 
  • Outperform social and organic search traffic – Email marketing is also increasing your website traffic. It is a great addition to boosting social and organic search traffic. 

Why You Should Use Email Marketing Services 

Now, that you have a clear idea of why you should use email marketing, let’s get into email marketing services. 

Depending on what you need, they offer many great options such as: 

  • Managing and customizing email responses 
  • Automating your email campaigns 
  • Choosing a service that aims at your industry 
  • Tracking the success of your campaigns 

17 Best Free and Paid Email Marketing Services 

There are numerous email marketing services out there so we’ll narrow down your choice with these best email marketing platforms in 2019. 

Check out our roundup of expert picks (with free options) so you can build your email list. Here's a list of the 17 best email marketing services for blogger and small business: 
  1. Snov.io
  2. ConstantContact 
  3. ConvertKit 
  4. Drip 
  5. GetResponse 
  6. Moosend 
  7. SendInBlue 
  8. AWeber 
  9. MailerLite 
  10. Keap 
  11. ActiveCampaign 
  12. MailChimp 
  13. CampaignMonitor 
  14. BenchmarkEmail 
  15. iContact 
  16. AutoPilot 
  17. Ontraport 

To make your decision easier let’s go through the significant features of those email marketing services. 

1. Snov.io

Snov.io is one of the most comprehensive platforms for scaling your cold outreach. With its intuitive drag-&-drop editor, you can easily create a custom email drip campaign with auto follow-up messages, triggers, and goals. And by analyzing detailed real-time statistics and maximizing key metrics, you’ll be able to efficiently manage your cold prospects. 

Outreach automation - find, validate and email prospects with Snovio

This platform also allows you to find and verify emails before starting your cold outreach campaigns. Besides, Snov.io offers a forever free plan that gives you access to all tools (with some limits), so why not give it a try?

Important features:
  • Reply detection, opens and clicks tracking, bounce detection
  • Ready-to-use campaign and email templates
  • HTML editing
  • Integrations
  • Free API method to automatically add prospects to lists

2. ConstantContact 

This is a very popular email marketing tool, especially for small businesses. 

ConstantContact helps you with your email marketing campaign by inquiring about your business. Once you get started they’ll ask you about your industry and your previous experience with email marketing. Based on that, they give you promotional ideas and personalized content.

Constant Contact Review, Email Marketing and Survey Software


What differentiates them from other email services is that you get a 60 days trial instead of the usual 14 or 30 days. If you are not sure if you need this for your business, you can at least give it a try at no cost. 

Important features: 
  • Real-time analytics 
  • Tracking users’ activity 
  • Scheduling follow-up emails 
  • Tracking the bounce rate 

3. ConvertKit 

As we previously mentioned, there are email marketing services that aim at a specific industry. This is one such service. 

If you are a blogger or a publisher, ConvertKit is a tool for you. 

This service is specifically created for Youtubers, bloggers, influencers, and podcasters.

ConvertKit Review. Easy Email Automation For Bloggers

ConvertKit helps you to wrap up your email in an attractive form and send personalized emails to individual followers or subscribers. 

Important features: 
  • Visual automation builder for sending targeted emails 
  • A/B testing to determine campaigns’ productivity 
  • Drag-and-drop interface 
  • Open rate tracking 

4. Drip 

If you are an eCommerce site owner, you should try out this email tool. It works perfectly with WordPress forms. 

By using automation features of Drip you will always be alert whenever something important happens.

What is Drip Marketing? The Complete Guide to Drip Campaigns

You’ll be able to track metrics such as new visitors, returning visitors, how many abandoned the cart, and who opened the email vs. who didn’t. 

Based on that information, you can create personalized messages. 

Important features: 
  • Segmenting email lists based on-site visitor’s behaviour 
  • Personalizing messages 
  • Creating custom conversion reports 
  • Tracking conversion rates 

5. GetResponse 

This all-in-one marketing platform has more than 350,000 active users from 182 countries based on the 2018 report. 

GetResponse offers easy-to-use functions such as drag-and-drop builder for creating emails. In addition, its feature Perfect Timing will predict when is the perfect time to send emails in order to increase open rates.

GetResponse Reviews and Pricing

It also has some unique features. With this platform, you will be able to create landing pages and webinars as well. 

Important features: 
  • Wide range of email templates to choose from 
  • Autoresponder functionality 
  • RSS / blog to-email functionality 
  • Responsive email design 

6. Moosend 

A stunning email newsletter service is useful to create beautiful email campaigns. Moosend will help you to grow your email list rapidly. At present they are offering 
  • Monthly Plans – Monthly, 6 months, Yearly. 
  • Pay As You Go Plan 

Under the free plan, you can create up to 1,000 subscribers and send unlimited emails. In addition, you can use all premium features under Free for EVER! Plan.

Moosend Reviews and Pricing - 2019

Notable features of Moosend are as follows: 
  • User-friendly Campaign Editor 
  • Email Marketing Automation 
  • Advanced List Segmentation 
  • Powerful Real-time Analytics 
  • Auto-Responder 
  • Affordable price. 

7. SendInBlue 

SendInBlue is a great platform for email marketing beginners with a limited budget. It comes with a free plan which is somewhat limited but still very helpful. 

It is very easy to use and even without any prior knowledge, you can create a marketing campaign.

Sendinblue vs MailChimp: Which Platform will Rake You The Most

Those who are willing to pay for this service should know that the pricing is based on the number of emails you send not on the number of your contacts. 

Important features: 
  • Easy to import and export email lists and contacts 
  • Tracking users’ engagement 
  • Paying is per email not per contact 
  • Segmenting contacts and sending emails to the appropriate group of users 

8. AWeber 

AWeber is a very simple and effective tool that has been a choice of many for over 18 years. 

It comes with all the essentials such as automated email sequences, creating mobile-responsive signup forms, designing email newsletters, and so much more.

How to Set Up an Email Autoresponder in Aweber

You can also easily integrate it with your WordPress website. 

Just to mention that it also supports live chat, phone, and ticket-based emails. It even invented the email autoresponder. How great is that? 

Important features: 
  • Responsive signup forms 
  • Split testing
  • Applying tags based on the campaign’s open rate 
  • Newsletter templates 

9. MailerLite 

For all of you who are on a tight budget right now, MailerLite can be your solution. 

Until you reach 1000 subscribers, you can use this tool for free. If you are a small business, this can be a great starting tool.

MailerLite Review - Is It Any Good?

Even though it isn’t as expensive as some, it still has all the advanced technologies you need for attracting customers and increasing sales. 

What we love about MailerLite is that it has 24/7 support which is very helpful and easy to use. 

Important features: 
  • Custom HTML editor 
  • Highly optimized and responsive design 
  • Built-in photo editor 
  • Ideal to run the FeedBurner RSS campaign with MailerLite. 
  • Using promotion popups 

10. Keap 

Keap, which is previously known as Infusionsoft, is one of the best platforms for small businesses. 

Besides email marketing, this powerful email marketing platform includes customer-relationship management and much more.

Infusionsoft Rebrands as Keap, Launches New Smart Client

It allows you to create customer profiles which will help you to define your target audience. Defining your target group is crucial for successful conversion. 

Important features: 
  • Automated payment reminders 
  • Linking to Google calendar to make appointments 
  • Client data synchronization 
  • Customizable dashboard 

11. ActiveCampaign 

Their general goal is to achieve better results with fewer emails. If this is what you want as well, here is an email marketing provider for you. 

ActiveCampaign is a user-friendly platform that does more than just to easing your troubles with its automation features. You can also monitor your social media, all from one place.

ActiveCampaign Review: 6 Pros & Cons to Know Before Getting Started

It brings real value to any type of business by empowering their email marketing campaign. 

Important features: 
  • Personalized, responsive emails 
  • Marketing automation 
  • Organized customer’s data 
  • Direct messaging on your website 

12. MailChimp 

This email tool is great for both bloggers and website owners. It also comes with a free plan. 

MailChimp is one of the leading email marketing providers which is no surprise considering their constant evolution. They even offer social media integration which is a huge benefit.

Mailchimp for WordPress – WordPress plugin

You can find on their website many educational resources which can be of great help at the beginning. 

Important features: 
  • Ready-to-use email templates 
  • Gathering data based on the user’s purchasing habits 
  • Accessing comparative data reports 
  • Connecting the MailChimp email campaign with social media networks 

13. CampaignMonitor 

Like the name says, this tool helps you to easily monitor your email campaign and have complete control over it. 

CampaignMonitor tailored with hundreds of pre-built templates you can choose from, depending on what you want and need. Personalized emails based on users’ interests can get you loyal customers and an increase in sales.

Free CampaignMonitor alternative - MailerLite

If you are using WordPress, you can create a Campaign Monitor subscribe form in WP form in just a few minutes. 

Important features: 
  • Template designer 
  • Segmentation tool 
  • Interactive analytics that provides information on emails’ performance 
  • Social media sharing 

14. BenchmarkEmail 

BenchmarkEmail aims at simplicity. As they claim on their website, their goal is to get you to “stop wasting your time with complicated email marketing services.” 

They emphasize that customer relations are the key to a successful business.

Benchmark Email Pricing, Features, Reviews & Comparison

What their platform mostly focuses on is smart and timely automation, expanding audience with easy signup forms, and customized emails. 

You can even improve your campaign by using one of their features which tracks your success with real-time reports. 

Important features: 
  • User surveys 
  • Easily manageable mailing lists 
  • Creating an image library 
  • A/B testing to determine campaigns’ productivity 

15. iContact 

iContact email marketing provider has been providing email services since 2003. 

Besides their automation tools and simple email editing, you’ll also get a top of notch customer service.

iContact Review 2018 | Email Marketing and Survey Software Reviews

They give you your own strategic advisor who is there to help you find the right marketing strategy. The advisor will also give you an explanation about the features they offer and how you can make the most out of them. 

Like that is not enough, they also offer Social+ marketing consultants. With their help, you can create social posts that will boost your online presence. 

Important features: 
  • Landing page templates 
  • The automated event-triggered emails 
  • Creating work-flows 
  • Reporting and analytics tools 

16. AutoPilot 

What makes AutoPilot different from their visual marketing tools? 

They have a drag-and-drop interface that you use for everything from automation to email customization.

Marketing Automation Software: Autopilot

Here you’ll find all the features you need to capture and convert new leads with emails. Plus, if you want to connect your team, there is even an option for that. 

With the Annotate and Collaborate feature, you can ask your team to give you feedback on a specific customer journey. 

Important features: 
  • Connecting with team members 
  • Action-based trigger automation 
  • Online tutorials 
  • Tracking users’ behaviour 

17. Ontraport 

Ontraport has all the aspects of the email marketing service you need. They can help you improve your customer relations and marketing campaign, and increase your sales. 

You can create a complete campaign by using this platform. It even has a great feature for e-commerce which allows you to directly sell to your customers online.

Ontraport Review - Pros, Cons, Pricing & More

This platform gives you an insight into detailed reports which answer all the important questions such as what channels your customers come from, how long does the conversion takes, and so much more. 

Important features: 
  • Creating relations between multiple databases 
  • Automatic credit card payment collections 
  • Award-winning customer support 
  • Detailed CRM (customer-relationship management) data 

Conclusion 

As you could see, email marketing services tend to make the whole email marketing process a lot easier. This is definitely an investment worth making. The majority of newsletter services support almost all website platforms, so you can use any service from above in your blog or website. 

List building is an inevitable process to grow your blog. Email marketing services can help you to build your email list rapidly. Among various alternatives, you have to find a suitable one according to your needs and future plan. 

But you may not able to use the full power of the email newsletter service under the free plan. To get the best result you should start with a paid plan. 

Now you know what each of these services has to offer, it is up to you to decide which one will serve you the best.


Diana Nadim
She is a writer and editor who has a Master degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields. Besides working as a contributor writer for TrustMyPaper. Follow her on Twitter.

You may like these posts

55 Comments

  1. Thanks Dilip for your feedback.
  2. Thanks for sharing your love.
  3. Thanks you so much for your recommendation.
  4. Thanks for your feedback.
  5. Thank you
  6. you are most welcome
  7. selam aleykum bro after long time again i. blogger reply button doesn't work How can I do this from you?
    One more question will be google search console. index error added to directory even though it was blocked by Robots.txt. how to troubleshoot this problem?
    Waiting for an answer from you please.
  8. Walaikumus salam Abi
    nasılsın?

    Hayırlı Ramazanlar


    Regarding reply button i will publish an tutorial. Because this is long process.

    Regarding second question- can you send me the screenshot of the error?

    regards

    Rabbi Khan
  9. Thanks For The Helpful Tutorial. Now my site redirect from non www to www. Thanks A Lot From : http://www.jobsarkariresult.in/
  10. I am very glade to hear that. You are most welcome bro.
  11. I'm fine thank god. how are you. blogger has a few more problems with the indexing of content that prevents robots.txt. I'm sending a picture of all the problems I'd appreciate if you could say a solution. Wait for the reply button solution, please let me know ... Hayırlı Ramazanlar :) https://uploads.disquscdn.com/images/0f5d722a9b00b0e92c20756f736fd02d4b909f78f9c08fdbf364d52cea9042c5.png https://uploads.disquscdn.com/images/e8054719d750b2f871d88b3a56057ffc25b7f3355f44a5a86aabe6ea1630fd85.png https://uploads.disquscdn.com/images/b810d0edf6bf3050d2dcc9705bdd9d4f967c583762799f6c31723a9c00b5721e.png https://uploads.disquscdn.com/images/e5ee76bea0726ee0c145dd0e71ca4fae9a14a1f177add8b9555c2b53a9e95e23.png https://uploads.disquscdn.com/images/65d7dd5c02087f0ee8a7671c9f63978e38d0c788bdb29549ba174eecea28f40c.png
  12. Hi
    To solve the issues you have to follow several tutorials from below URLs

    https://www.bloggerspice.com/2016/02/schema.org-markup-for-site-navigation-system.html

    https://www.bloggerspice.com/2015/12/use-schema.org-markup-for-organization-logos.html

    https://www.bloggerspice.com/2016/02/data-vocabulary.org.markup.for.blogger.breadcrumbs.html

    https://www.bloggerspice.com/2015/11/remove-and-Fix-imageURL-postId-and-blogId-error-from-Blogger-template.html

    https://www.bloggerspice.com/2016/01/fix-image-AMP-error-from-your-blogger-template.html

    https://www.bloggerspice.com/2016/01/how-to-solve-publisher-missing-and-required-error.html

    https://www.bloggerspice.com/2016/02/how-to-fix-all-AMP-error-from-Blogger-static-pages.html

    https://www.bloggerspice.com/2015/12/how-to-fix-dateModified-missing-and-recommended-error-from-blogger-template.html

    https://www.bloggerspice.com/2015/12/trick-to-fix-missing-author-error-from-Blogger-template.html

    I hope your problem will be solved.
  13. Thank you so much for everything. God bless you. 48 errors as a result of the 12 errors left behind all the things I said but did not fix these errors can not be helped if you help


    author: Requires a value for author field

    datePublished: A value is required for the datePublished field.

    datemodified: dateModified is a recommended field. If applicable, please specify a value.

    mainentityofpag to: mainEntityOfPage is a recommended area. If applicable, please specify a value.
    https://uploads.disquscdn.com/images/56a08bf26e3807e23ed8331d81f01ad0b7e9cf73fc4bf6d756618098f1e3d8d2.png https://uploads.disquscdn.com/images/38f910033ec8406359f71dfba04983a8fc0f36812454e07cab95720d5d5148c7.png
  14. Thank you very much bro. I've reviewed the codes today and changed their location now solved the problem. only one warning left? Is there a solution to this? by the way I am still waiting for reply button issue :) https://uploads.disquscdn.com/images/9f320e724b74a25deca1f1282623bf15d2a56d3d7fff072e12c4c03b73a18ed7.png https://uploads.disquscdn.com/images/1ece6d7404462bd08d51dfafa252e3528b87e5b807d584565201eab7aedca7bc.png https://uploads.disquscdn.com/images/70ca94c2837a3ff7eb0cdf91e254e82d40b37d0e3322b0b774044f073ed6e020.png
  15. Assalamu Alaikum kardeş
    I will publish the solution of comment reply problem soon. Because of Ramadan too much busy

    Acceptable date format is

    25/05/2019

    if you use different format then it will show the error.
  16. Aleyküm Selam abi only one warning left I sent 3 pictures but did not see. Is there a solution to this?
    https://uploads.disquscdn.com/images/70ca94c2837a3ff7eb0cdf91e254e82d40b37d0e3322b0b774044f073ed6e020.png
  17. To solve this issue please locate the script like below on your Blogger theme-































    Now replace the above script by below script----






























    I hope your problem will be solved.
  18. my codes are this way but. the problem is not solved when I changed




















  19. Website Designing agency Delhi offering professional and Unique and Conceptual website designing services to corporate. Being a leading Website Designing Company India our expertise will work for helping you build brands and generate quality traffic.

    http://www.trendyonlinesolution.in/website-designing-delhi.html
  20. Another solution is just locate script like below



    and replace the above code by below code



    or if you find code like



    replace it by below URLs.




    This theme contains many feature that's why it will take little time to load.

    Disqus doesn't take enough time. Because disqus comment system load on click. So it doesn't affect the site.
  21. Abi The problem continues, the codes did not work. Can you give me an email address and check the template you want to send?
    And can you tell me where I made a mistake?
  22. plz send me at rabbi@bloggerspice.com
  23. I sent you an email
  24. Ohh sorry I forgot. I can't test it with backup file. I need live site. So send me an invitation to rabbi@bloggerspice.com and make me admin in your site. Then i can check it.

    https://www.bloggerspice.com/2015/03/Invite-and-add-new-author-in-blogger-site-for-contribution.html
  25. OK I sent a request
  26. Bro the problem is solved when you add this code up to where you have seen it. but is this a correct code?
  27. selam kardeşim
    Now check your theme. All error has been removed.

    100% Ok now.
  28. Ve Aleyküm Selam. Now I've seen the problems resolved so thank you. I made you tired. May Allah senden razı olsun. health in your hands. bless you
  29. Bir şey değil!

    Just pray for me. I applied for Turkish Government and Hungarian Government scholarship for my Phd degree. Wherever i get chance i will move there.
  30. May Allah give you everything good and good. Get happiness blessings health always in your home. I entrust you to Allah. abi
  31. I know you've been so tired today. I want to ask one more thing. The plugins that I have used are very heavy, affecting the opening speed. is there a way to lighten them?
    And there's a writing problem. It looks weak after sharing. Is there a solution to this? https://uploads.disquscdn.com/images/ef3dbda940c35498cf4262dfd50e52da634b09ea3a22f92e332c5f18ba95cbc7.png
  32. bro can you help for that?
  33. This is pretty simple. Just bold the Text URL from blogger post editor. It will work.
  34. I know that. but I wanted to make it look the same when I wrote weak
  35. https://uploads.disquscdn.com/images/2d1e089ea0e4e3dd1fbacae4d04af10e527dc27e34cd3505d9407b933ce99a93.png
    Let the oil lamp blessed. brother want to ask something again how can i do it?
  36. You can update a simple code. just locate code like below

    a:link {
    color: #1EB093;
    text-decoration: none;
    }


    replace it by below script

    a:link {
    color: #1EB093;
    text-decoration: none;
    font-weight: 700;
    }


    so when you write with regular font it will become bold style.
  37. Edit your blogger theme and locate below script


    <span>
    <a expr:href='data:label.url' rel='tag'><data:label.name/></a><b:if cond='data:label.isLast != &quot;true&quot;'>,</b:if></span>


    and wrap the above script by below code. It will be look like below

    <b:if cond='data:label.isLast'>
    <span>
    <a expr:href='data:label.url' rel='tag'><data:label.name/></a><b:if cond='data:label.isLast != &quot;true&quot;'>,</b:if></span>
    </b:if>


    After applying this trick only last label will display in your blogger theme.
  38. A permanant solution of this problem is making the font bold automatically. You can update a simple code.

    just locate code like below

    a:link {
    color: #1EB093;
    text-decoration: none;
    }


    replace it by below script

    a:link {
    color: #1EB093;
    text-decoration: none;
    font-weight: 700;
    }


    Here i have added font-weight: 700; this will make the font heavy. so when you write with regular font it will become bold style.
  39. çok teşekkür ederim
  40. I mean in the picture. home page only 1 label. Inner sheet will have normal label list
  41. I cant find DirectWrite window. how can I fix it?
  42. Hi Mamun
    System has changed. I will update the content soon.
  43. Hi Rabbi, Yesterday I did uncheck the Redirect button from lovefortechnology.net at www.lovefortechnology.net. in the blogger.com dashboard, and when I check the message again, you are not authorized to use this domain. Follow the setup instructions.


    I have a problem, lovefortechnology.net does not redirect to www.lovefortechnology.net


    what happens, how can I fix it?

    Thank you very much
  44. it worked for my blog od9jastyles.com to www.od9jastyles.com Thanks
  45. But my problem is that my site https://www.tradeanalysiz.com/ is working fine but when you type it without www https://tradeanalysiz.com isn't working.
    How can I fix it please?
  46. hi.. but i cant sumit www.mydomain.com in adsense, it ask for top-level domain(i.e mydomain.com).
    is it okay to fill it with mydomain.com on google adsense?
  47. Hi
    yes. just use .com .net or .org
    all of those suffix are top level domain.
  48. THANKS
  49. welcome
  50. Not Working lyricsbiopic.com non www to www
  51. Very helpful and good examples. Thanks
    Now problem solved - https://www.spyhumanapk.com/
  52. how to solve for https://non-www to https://www on blogger...
  53. Hi Prasad, Please follow the tutorial.
  54. Dear this not working for https://non-www it's showing broken page, any idea how to fix?
  55. I think you have problem in custom domain setup.
  1. To insert a code use <i rel="pre">code_here</i>
  2. To insert a quote use <b rel="quote">your_qoute</b>
  3. To insert a picture use <i rel="image">url_image_here</i>
Go Up