A Comparison of the 18 Best Email Marketing Services for Bloggers and Small Businesses
According to the Newoldstamp State of Business Email Marketing Report, 66% of businesses use email as their primary communication channel.
Email marketing is one of the essential tools for successful marketing outreach. It doesn’t matter if you are a business owner or a blogger, email marketing should be a part of your marketing strategy.
According to the DMA, for every $1 you spend on email marketing, you can expect an average return of $32.
The only problem is that there are so many options out there that it can be hard to choose. For that reason, this list of best marketing services will show you what you can expect from each and make a decision based on your needs and preferences.
The Benefits of Email Marketing
If you are still unsure whether you need email marketing, just take a look at these few benefits:
- Increase repeat visits – People tend to roam around the internet and easily forget which websites they have visited. With email marketing, you can casually approach your website visitor and get them to come back.
- Achieve loyalty – Those who visit your site multiple times are more likely to become your loyal followers. You can motivate them with emails to visit your site repeatedly.
- Increase sales – Emails are a great way to get people to buy your products. Send them promotional codes, inform them of current sales, and get them interested in what you offer.
- Outperform social and organic search traffic – Email marketing is also increasing your website traffic. It is a great addition to boosting social and organic search traffic.
Why You Should Use Email Marketing Services
Now, that you have a clear idea of why you should use email marketing, let’s get into email marketing services.
Depending on what you need, they offer many great options such as:
- Managing and customizing email responses
- Automating your email campaigns
- Choosing a service that aims at your industry
- Tracking the success of your campaigns
18 Best Free and Paid Email Marketing Services
There are numerous email marketing services out there so we’ll narrow down your choice with these best email marketing platforms in 2021.
Check out our roundup of expert picks (with free options) so you can build your email list. Here's a list of the 18 best email marketing services for bloggers and small businesses:
To make your decision easier let’s go through the significant features of those email marketing services.
EngageBay is a digital platform for small and medium businesses that combines marketing automation, sales automation, ticketing helpdesk, and a free CRM into a single solution. EngageBay is a complete solution for a business's marketing, sales, and service needs, with features such as Email Marketing, Lead Generation tools, Contact Management, Deal Pipeline, Telephony, Email Sequences, full-service Help Desk Automation, and more.
EngageBay is the new children on the block, but it quickly became the favourite email marketing service for many start-ups or small companies. They provide a large number of email marketing templates that may be easily customized using a drag-and-drop interface. Furthermore, the segmentation and targeting capabilities are excellent.
EngageBay is an excellent email marketing CRM to use because it allows you to personalize your emails, has a lot of formatting possibilities, and it's simple to track your campaign's performance.
The pricing, though, is what truly stands out:
Contacts are priced individually.
- $0/month for the first 1,000
- $8.99/month for up to 3,000
- $29.99/month for up to 25,000
- $47.99/month for up to 50,000
What we like about EngageBay: its range of features at a low price point. Their dynamic, personalized plans are also good. The user-friendly user interface is simple and admirable. It is a modern small-scale platform that cannot offer higher prices.
What they should improve is that e-mails are branded so you have to pay extra if you want to send e-mails without the EngageBay brand. Who is this for those looking to reach customers across different channels emails, SMS, push notifications, etc.) with a powerful but affordable tool. Also, they offer a decent deal for $0 a month in case you are looking for a free tool.
Snov.io is one of the most comprehensive platforms for scaling your cold outreach. With its intuitive drag-&-drop editor, you can easily create a custom email drip campaign with auto follow-up messages, triggers, and goals. And by analyzing detailed real-time statistics and maximizing key metrics, you’ll be able to efficiently manage your cold prospects.
This platform also allows you to find and verify emails before starting your cold outreach campaigns. Besides, Snov.io offers a forever free plan that gives you access to all tools (with some limits), so why not give it a try?
- Reply detection, opens and clicks tracking, bounce detection
- Ready-to-use campaign and email templates
- HTML editing
- Free API method to automatically add prospects to lists
This is a very popular email marketing tool, especially for small businesses.
ConstantContact helps you with your email marketing campaign by inquiring about your business. Once you get started they’ll ask you about your industry and your previous experience with email marketing. Based on that, they give you promotional ideas and personalized content.
What differentiates them from other email services is that you get a 60 days trial instead of the usual 14 or 30 days. If you are not sure if you need this for your business, you can at least give it a try at no cost.
- Real-time analytics
- Tracking users’ activity
- Scheduling follow-up emails
- Tracking the bounce rate
As we previously mentioned, there are email marketing services that aim at a specific industry. This is one such service.
If you are a blogger or a publisher, ConvertKit is a tool for you.
This service is specifically created for Youtubers, bloggers, influencers, and podcasters.
ConvertKit helps you to wrap up your email in an attractive form and send personalized emails to individual followers or subscribers.
- Visual automation builder for sending targeted emails
- A/B testing to determine campaigns’ productivity
- Drag-and-drop interface
- Open rate tracking
If you are an eCommerce site owner, you should try out this email tool. It works perfectly with WordPress forms.
By using the automation features of Drip you will always be alert whenever something important happens.
You’ll be able to track metrics such as new visitors, returning visitors, how many abandoned the cart, and who opened the email vs. who didn’t.
Based on that information, you can create personalized messages.
- Segmenting email lists based on-site visitor’s behaviour
- Personalizing messages
- Creating custom conversion reports
- Tracking conversion rates
This all-in-one marketing platform has more than 350,000 active users from 182 countries based on the 2018 report.
GetResponse offers easy-to-use functions such as drag-and-drop builder for creating emails. In addition, its feature Perfect Timing will predict when is the perfect time to send emails in order to increase open rates.
It also has some unique features. With this platform, you will be able to create landing pages and webinars as well.
- Wide range of email templates to choose from
- Autoresponder functionality
- RSS / blog to-email functionality
- Responsive email design
A stunning email newsletter service is useful to create beautiful email campaigns. Moosend will help you to grow your email list rapidly. At present they are offering
- Monthly Plans – Monthly, 6 months, Yearly.
- Pay As You Go Plan
Under the free plan, you can create up to 1,000 subscribers and send unlimited emails. In addition, you can use all premium features under Free for EVER! Plan.
Notable features of Moosend are as follows:
- User-friendly Campaign Editor
- Email Marketing Automation
- Advanced List Segmentation
- Powerful Real-time Analytics
- Affordable price.
SendInBlue is a great platform for email marketing beginners with a limited budget. It comes with a free plan which is somewhat limited but still very helpful.
It is very easy to use and even without any prior knowledge, you can create a marketing campaign.
Those who are willing to pay for this service should know that the pricing is based on the number of emails you send not on the number of your contacts.
- Easy to import and export email lists and contacts
- Tracking users’ engagement
- Paying is per email not per contact
- Segmenting contacts and sending emails to the appropriate group of users
AWeber is a very simple and effective tool that has been a choice of many for over 18 years.
It comes with all the essentials such as automated email sequences, creating mobile-responsive signup forms, designing email newsletters, and so much more.
You can also easily integrate it with your WordPress website.
Just to mention that it also supports live chat, phone, and ticket-based emails. It even invented the email autoresponder. How great is that?
- Responsive signup forms
- Split testing
- Applying tags based on the campaign’s open rate
- Newsletter templates
For all of you who are on a tight budget right now, MailerLite can be your solution.
Until you reach 1000 subscribers, you can use this tool for free. If you are a small business, this can be a great starting tool.
Even though it isn’t as expensive as some, it still has all the advanced technologies you need for attracting customers and increasing sales.
What we love about MailerLite is that it has 24/7 support which is very helpful and easy to use.
Keap, which is previously known as Infusionsoft, is one of the best platforms for small businesses.
Besides email marketing, this powerful email marketing platform includes customer-relationship management and much more.
It allows you to create customer profiles that will help you to define your target audience. Defining your target group is crucial for successful conversion.
- Automated payment reminders
- Linking to Google calendar to make appointments
- Client data synchronization
- Customizable dashboard
Their general goal is to achieve better results with fewer emails. If this is what you want as well, here is an email marketing provider for you.
ActiveCampaign is a user-friendly platform that does more than just to easing your troubles with its automation features. You can also monitor your social media, all from one place.
It brings real value to any type of business by empowering its email marketing campaign.
- Personalized, responsive emails
- Marketing automation
- Organized customer’s data
- Direct messaging on your website
This email tool is great for both bloggers and website owners. It also comes with a free plan.
MailChimp is one of the leading email marketing providers which is no surprise considering their constant evolution. They even offer social media integration which is a huge benefit.
You can find on their website many educational resources which can be of great help at the beginning.
- Ready-to-use email templates
- Gathering data based on the user’s purchasing habits
- Accessing comparative data reports
- Connecting the MailChimp email campaign with social media networks
Like the name says, this tool helps you to easily monitor your email campaign and have complete control over it.
CampaignMonitor tailored with hundreds of pre-built templates you can choose from, depending on what you want and need. Personalized emails based on users’ interests can get you loyal customers and an increase in sales.
If you are using WordPress, you can create a Campaign Monitor subscribe form in WP form in just a few minutes.
- Template designer
- Segmentation tool
- Interactive analytics that provides information on emails’ performance
- Social media sharing
BenchmarkEmail aims at simplicity. As they claim on their website, their goal is to get you to “stop wasting your time with complicated email marketing services.”
They emphasize that customer relations are the key to a successful business.
What their platform mostly focuses on is smart and timely automation, expanding the audience with easy signup forms, and customized emails.
You can even improve your campaign by using one of their features which tracks your success with real-time reports.
- User surveys
- Easily manageable mailing lists
- Creating an image library
- A/B testing to determine campaigns’ productivity
iContact email marketing provider has been providing email services since 2003.
Besides their automation tools and simple email editing, you’ll also get a top of notch customer service.
They give you your own strategic advisor who is there to help you find the right marketing strategy. The advisor will also give you an explanation about the features they offer and how you can make the most out of them.
Like that is not enough, they also offer Social+ marketing consultants. With their help, you can create social posts that will boost your online presence.
- Landing page templates
- The automated event-triggered emails
- Creating work-flows
- Reporting and analytics tools
What makes AutoPilot different from its visual marketing tools?
They have a drag-and-drop interface that you use for everything from automation to email customization.
Here you’ll find all the features you need to capture and convert new leads with emails. Plus, if you want to connect your team, there is even an option for that.
With the Annotate and Collaborate feature, you can ask your team to give you feedback on a specific customer journey.
- Connecting with team members
- Action-based trigger automation
- Online tutorials
- Tracking users’ behaviour
Ontraport has all the aspects of the email marketing service you need. They can help you improve your customer relations and marketing campaign, and increase your sales.
You can create a complete campaign by using this platform. It even has a great feature for e-commerce which allows you to directly sell to your customers online.
This platform gives you an insight into detailed reports which answer all the important questions such as what channels your customers come from, how long does the conversion takes, and so much more.
- Creating relations between multiple databases
- Automatic credit card payment collections
- Award-winning customer support
- Detailed CRM (customer-relationship management) data
As you could see, email marketing services tend to make the whole email marketing process a lot easier. This is definitely an investment worth making. The majority of newsletter services support almost all website platforms, so you can use any service from above in your blog or website.
List building is an inevitable process to grow your blog. Email marketing services can help you to build your email list rapidly. Among various alternatives, you have to find a suitable one according to your needs and future plan.
But you may not able to use the full power of the email newsletter service under the free plan. To get the best result you should start with a paid plan.
Now you know what each of these services has to offer, it is up to you to decide which one will serve you the best.