Snackable Content: The Subtle Art of Feeding Your Readers with Small but Filling Bites
More and more marketers are including snackable content in their content marketing strategy. These bite-sized pieces of content enable them to capture the attention of today’s impatient consumers who are hungry for content.
These days, you can’t win your audience and convert them into customers just with long-form content that provides tons of value and information. You need to feed them digestible, filling bites to satisfy their hunger.
In this blog post, we’ll discuss what snackable content is and how it can benefit you. Then, we’ll introduce different types of bite-sized content with some examples. We’ll also discuss some of the best practices for creating this type of content.
What Is Snackable Content?
Snackable content is a type of short-form engaging content created to pique users’ interest. This type of content is capable of conveying messages and information quickly and effectively.
In this age of information overload, where people spend more than 13 hours with media per day, the most effective way to grab users’ attention is by offering straightforward digestible content.
Benefits of Snackable ContentNow, let’s see why using snackable content is important and how it can benefit you:
1- Increasing Brand Awareness
One of the key characteristics of snackable content is that it’s easy to consume. It is short, engaging, and usually entertaining which encourages people to share it across social media platforms. The more social shares you get, the more people you will reach. That’s why creating bite-sized content is an excellent way to increase brand awareness.
2- Increasing Brand Engagement
Using visual content is one of the most effective strategies to boost brand engagement. For instance, Facebook posts that include images get 2.3x more engagement than the ones without visuals.
As snackable content usually includes visuals, it will increase your engagement rate. Also, if you constantly feed your audience with this type of content, they will keep coming back for more.
3- Easily Consumed on Mobile Devices
Today, people are consuming content on their mobile devices more than ever. Many use their mobiles in times like when they are waiting in a line or on a coffee break. Snackable content is mostly designed to draw the attention of these users as they don’t have time and patience for long-form content.
4- Communicating Information in Less Time
One of the main purposes of bite-sized content is to deliver information as quickly as possible. These days, impatient web users will easily get frustrated if they can’t obtain the information they’re looking for in a few seconds. That’s why snackable content has become so valuable.
Types of Snackable ContentHere are some different types of snackable content:
GIFs are an excellent type of short-form content to attract your audience’s interest, and what makes them even more powerful is that they have a high chance of going viral. So, it’s a great way to increase your brand reach.
You can use this format in many ways; it can be promotional, informative, or for entertainment purposes.
Here’s a good example from Sprout Social using GIFs. It uses this format to present stats to make it more interesting and increase engagement.
Infographics are 30 times more likely to be read than text. This type of snackable content is a powerful way to present complicated information in a clear, digestible way. Infographics are not only informative but also very fun and engaging. One of the best ways to use them is by adding them to long, information-packed blog posts and articles.
Below you can see an example of an infographic from Watch Them Live. See how engagingly it summarizes information and communicates it straightforwardly.
3- Quote Images
Quotes make your content more engaging, and by adding visuals, you can use them even more effectively. Make sure to use relevant quotes that add value to your audience. The quotes can be from industry thought leaders or inspirational and insightful quotes that align with your message.
Hubspot includes image quotes in its blog posts to grab the readers’ attention.
4- Short Videos
Short videos are easy-to-consume, shareable, and you can use them to humanize your brand. There are many ways you can leverage short videos to boost your business. Here are some great ideas for creating short, snackable videos:
- Brief interviews
- Instructional videos
- Product demos
- Event promotion
Memes are a type of content created specifically to entertain your audience. They can draw the viewer’s interest immediately and deliver your message in seconds.
Make sure your memes are relevant to your audience, and if you are creating them yourself, you need to be careful as they might fail or upset your audience.
Totinos is an example of a brand that’s making the most out of this type of snackable content. You can find lots of memes relevant to the brand on its Instagram page.
|Source: Totinos’ Instagram page|
Best Practices for Creating Snackable Content
Below you can find some of the best practices for creating snackable content:
1- Create Content Your Audience Resonates with
Creating content your audience cares about will encourage them to share it with others. Relevant content offers more value to your target market and makes them more interested in your offer.
A great strategy to find out what your audience relates to is using behavioural targeting to create more personalized content.
2- Make Sure Your Content Is Easy to Understand
Your content will only be snackable when it’s easy to comprehend. So, if you want users to grasp your message as quickly as possible, keep your content short, engaging, and make sure they can understand it easily.
3- Be Creative
Creating snackable content requires creativity. Creativity makes your content shine and stands out from all the information out there. With creative bite-sized content, you can easily express your brand’s personality to better connect with your customers.
Using short digestible content will enable you to reach a wider audience and boost your marketing campaigns. Just make sure your content is relatable and adds value to your audience.