How Blogging Can Help You Attract More Customers to Your Business?
Can you write a business blog so good that readers desperately want to work with you and buy. A Blog Helps Establish Your Business as an Industry Leader. Establishing your expertise within your industry is a great way to attract more customers to your business. Blogging helps you to get more customers by establishing trust and keeping you top of mind with your target audience.
Five Ways To Attract More Customers To Your Website
The constantly changing digital landscape always seems to have something new up its sleeve, whether it’s a cool new app a business can use to update its services or yet another platform where it’s good to publish your details. However, the tried-and-tested essentials still prevail in terms of turning visitors into loyal customers, and this is where blogging proves as one of those key strategies that have stood the test of time.
No matter what sort of a business you own and operate or how well-known you may be, the written word has the power to make or break your reputation. More precisely, how you tailor your blogging approach will be a determining factor for the success of your business – and here are some of the most prominent ways in which blogs affect your growth.
1. Build a voice of authority
You already know what the purpose of your company is, but are you certain that your customers know as well? If they were to look for a solution to a particular problem, would your business come to mind? Blogs serve as the digital reputation builders that help you establish authority in a particular industry. If you have examples in your portfolio and happy customers to boast, this will further strengthen your claim that you should be their go-to person for that given issue.
Since most people now rely on online reviews and feedback from current clients, you can weave them naturally into your storytelling – with their consent, of course. Every niche responds to a series of specific questions and concerns, and when you address them properly and in a digestible manner, your readership will be far more inclined to trust your business than a competitor with “fluff” for content.
2. Provide value and educate
The old methods, even the ones still belonging to the digital spectrum, that aim only to sell are already seen as intrusive and redundant for long-term relationships. Content that is created for the purpose of selling will most likely annoy a reader as opposed to offering actionable advice. This is especially relevant for niche businesses that are based on expertise that is above and beyond a mere mortal’s everyday experience, such as law, complex economics or engineering.
This is where you may think: who in their right mind would deliberately go to a, for example, forex website to read about currencies? Well, the person who knows little about the process, but would like a slice of the forex pie. Since there is a demand for your service, there’s always a way to attract the right readers. If someone needs a rather specific business, such as mining accounting services or something equally narrow, you can use this as an advantage to deliver useful information and advice to the right audience.
3. Showcase your talents
As the Internet is becoming a more dynamic place by the minute and videos, images, infographics and animated effects have stolen the content spotlight, it has become easy for companies to neglect their written content – at their own peril. Despite the recent changes in trends to introduce more visually-appealing content, blogging remains one of the most powerful tools to present your brand in the right light. Pair your posts with a few carefully-chosen photos, and your blog will quickly come to life.
This is particularly useful for industries that can make the most of both of these content strategies in a single go. For instance, makeup brands, accessories or fitness experts can showcase examples of their work, and instructional videos as well as transformation photos are a brilliant way to support an already powerful story. It makes for relatable content with a visual edge that every reader will connect with, making them far more inclined to consider your services.
4. Engage your audience
Nowadays, you don’t exist online if there’s no chatter around your brand. Engagement is the latest buzz-word that is so much more than that, as it represents the goal of every post ever written. Blogs are still the ultimate way to start a conversation around a relevant topic, raise awareness, stir up a debate, or ask important questions. If your comment sections aren’t filling up with responses and reactions, you should reconsider your blogging approach.
Although every business uses blogs themselves as a means to bring their brand to life, it’s the comments section that is the real reflection of how much of an impact you are making. It’s crucial to respond to comments, inspire further discussions and, of course, invite people to share your content further. This level of engagement will multiply your chances of turning readers into customers, and one-time buyers into loyal customers.
5. Boost visibility and recognition
Once you have found your ideal voice and have started to make some noise in the industry, your brand will finally leave the safety of its comfort zone – when the comments, likes, and shares start happening, your business will gain a much wider audience than those few visitors who come across your useful post on DIY apartment painting.
Your tone of voice, your style, your accompanying visuals, they will all become statement tools for your growing brand, ones that your audience and your customers will easily recognize across all possible platforms – all due to powerful wordsmithing!