Why Should A Blogger Focus on SEO in 2020?

SEO stands for Search Engine Optimization. The most important feature of Search Engine Optimization (SEO) is to make your website compatible and Search Engine friendly for both users and search engine robots to understand it well. 

Although search engines getting sophisticated due to changes in SEO rules, still in different ways Search Engine still can't see and understand a web page the same way a human does. SEO helps the engines figure out about each and every webpage pages, and how it may be useful for users.

So SEO is required to grow your website and blog, SEO business starter as well as for your any online business. However more optimized means more traffic and in the case of business, it means more money. 

A better-optimized website or blog receives more than 50% traffic than poorly optimized sites. So there has no alternative to SEO (Search Engine Optimization). So SEO is required for the blogger to get higher rank and for SERPs.

Understanding SERPs (Search Engine Result Pages)

You might make dozens of search query every day on Google, Bing or Firefox browser and spend longer time on search engine (e.g. Google, Bing search engine) then you would see when you write something for search on search box then a list of search result would display instantly thousands of results. 

The search result shows on-page is known as Search Engine Result Pages (SERPs) But what you do just look through some selected search result which displays on the higher list. Visitors always give priority on search result which is on higher or top position. 

Suppose, after making search then generally visitors look through 1^st to 3^rd result among 10 results and most of the visitors go for the second page if they get their desired link on the first page. However, this is happening in the case of exclusive content.

To get enlisted in a higher position on SERPs you have to practice proper SEO techniques. Those sites which use proper SEO techniques that can be found and ranked higher than thousands of other websites in the search engine. Diverting enormous traffic Search Engine Optimization helps a lot.

How Search Engines Works?

You may think Search Engine is controlling by human or some expert engineer. But there has not any smart engineer build a search engine permanent rule that requires websites to follow certain rules or principles in order to be ranked or indexed rapidly. Because this Search Engine algorithms rule is not unchangeable and you have to cope with all the latest changed rules.

A Search Engine views a website based on different aspects such as Texts, Inbound and outbound links, Keywords and many more. Which site is rich with those aspects they got higher rank and popularity on Search Engine.

Routes of Search Engines

Search Engine follows different routes for optimized and not optimized sites. There are some major works by the search engine-

• Crawling
• Processing
• Indexing
• Relevancy calculation
• Retrieving

1. Crawling

If you have little knowledge about Search Engine then you would hear about the ‘spider’ or ‘crawler’ which performs crawling task. If your site has a good rank then Search Engine crawl more often and you would get traffic from SERPs.

2. Processing

Search Engine Process your site and gather information about whether your site is good or spammy. Obviously Search Engine accepts a good site with rich content positively and penalize or ban a spammy site after collecting necessary information.

3. Indexing

Indexing is the most important part for Search Engine because if it doesn’t index our website links then it won’t appear in search results. Spider do this tough job but it is not possible for him regularly. Sometimes spiders even end up not visiting a particular site for one or two months.

4. Relevancy calculation

Relevancy calculation is very important because after calculating relevancy it crawls a website according to relevant search query.

5. Retrieving

Retrieving always is a routine work of Search Engine if your site affected by Malware or any other virus then Search Engine retrieves and saves your site.

If your site can cope with the above routes successfully then your site’s link would get place higher in Search Engine algorithms.

How Search Engine Understand your Objects?

I have already discussed how a search engine can understand an optimized site’s content. Now a question may come in our mind how search engine get aware of your image or objects? 

Proper image optimization can make understandable your image. An optimized image cope with the title tag and alt tag. And these tags help search engine to identify your image. 

For Example, you have uses an image of Rose flower on your blog content then you have written Rose flower on the title tag and alt tag, as a result, the search engine will take information from title tag and alt tag and easily understand what the picture is about. So it is often important to optimize your blog, title, content as well as images. Better optimization means a better position in SERPs.

Concluding Remarks

Finally from my past the experience I would say without search engine optimization you won’t able to become a successful blogger or online businessman. 

There is a misconception that higher ranked website get more traffic but I would say it’s wrong because a properly optimized site receives more traffic than higher ranked site. Nevertheless, the search engine is not stable so you have to be up-to-date about the latest search engine rules.

You won’t believe that there are thousands of SEO firms and sites has built for website optimization and they are operating their business successfully. Because SEO has a good value to grow that’s why the huge company and site owners investing money on it.

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