SEO stands for Search Engine Optimization. The most important feature of Search Engine Optimization (SEO) is to make your website compatible and Search Engine friendly for both users and search engine robots to understand. Although search engines getting sophisticated due to changes of SEO rules, still in different ways Search Engine still can't see and understand a web page the same way a human does. SEO helps the engines figure out about each and every webpage pages, and how it may be useful for users.
So SEO is required to grow your website as well as for your online business. However more optimized means more traffic and incase of business it means more money. A better optimized website or blog receive more than 50% traffic than poor optimized sites. So there has no alternative of SEO (Search Engine Optimization). So SEO is required for blogger to get higher rank and for SERPs.
Understanding SERPs (Search Engine Result Pages)
If you are make ton of search daily all over the web and spend longer time on search engine (e.g. Google, Bing search engine) then you would see when you write something for search on search box then a list of search result would display instantly thousands of results. The search result shows in page is known as Search Engine Result Pages (SERPs) But what you do just look through some selected search result which display on higher list. Visitors always give priority on search result which is on higher or top position. Suppose after making search then generally visitors look through 1st to 3rd result among 10 result and most of the visitors go for second page if they get their desired link on first page. However this is happen in case of exclusive content.
To get enlisted in higher position on SERPs you have to practice proper SEO techniques. Those sites which uses proper SEO techniquesthat can be found and ranked higher than thousands of other websites in the search engine. Diverting enormous traffic Search Engine Optimization helps a lot.
How Search Engines Works
You may think Search Engine is controlling by human or some expert engineer. But there has not any smart engineer build a search engine permanent rule that requires for a websites to follow certain rules or principles in order to be ranked or indexed rapidly. Because this Search Engine algorithmsrules is not unchangeable and you have to cope with all the latest changed rules.
A Search Engine view a website based on different aspects such as, Texts, Inbound and outbound links, Keywords and many more. Which site is rich with those aspects they got higher rank and popularity on Search Engine.
Routes of Search Engines
Search Engine follow different routes for optimized and not optimized sites. There are some major works by search engine-
- Relevancy calculation
If you have few knowledge about Search Engine then you would hear about the ‘spider’ or ‘crawler’ which performs crawling task.If your site has a good rank then Search Engine crawl more often and you would get traffic from SERPs.
Search Engine Process your site and gather information whether your site is good or spammy. Obviously Search Engine accept a good site with rich content positively and penalize or ban a spammy site after collecting necessary information.
Indexing is most important part for Search Engine because if it doesn’t index our website links then it won’t appear in Search results. Spider do this tough job but it is not possible for him regularly. Sometime spiders even end up not visiting a particular site for one or two months.
Relevancy calculation is very important because after calculating relevancy it crawl a website according to relevant search query.
Retrieving always is a routine work of Search Engine if your site affected by Malware or any other virus then Search Engine retrieve and save your site.
If your site can cope with the above routes successfully then your site’s link would get place higher in Search Engine algorithms.
How Search Engine Understand about your objects
I have already discussed about how search engine can understand an optimized site’s content. Now a question may come in our mind how search engine get aware about your image or objects? A proper image optimization can make understandable your image. An optimized image cope with title tag and alt tag. And this tags helps search engine to identify about your image. Suppose you have uses an image of Rose flower on your blog content then you have written Rose flower on title tag and alt tag, as a result search engine will take information from title tag and alt tag and easily understand what the picture is about. So it is often important to optimize your blog, title, content as well as images. Better optimization means better position in SERPs.
Finally from my past experience I would say without search engine optimization you won’t able to become a successful blogger or online businessman. There is a misconception that higher ranked website get more traffic but I would say it’s wrong because proper optimized site receive more traffic than higher ranked site. Nevertheless search engine is not stable so you have to be up-to-date about latest search engine rules.
You won’t believe that there are thousands of SEO firms and sites has built for website optimization and they are operating their business successfully. Because SEO has a good value to grow that’s why huge company and site owners investing money on it.