Future of SEO: Everything you Need to Know About Semantic SEO
When you think of SEO, the first thing that likely comes to mind is Google’s search engine optimization (SEO) practices. Google’s Search Engine Optimization practice is nothing new — it’s been around as long as the search engine itself.
However, the web has evolved considerably in the past several years. Google has made even more improvements to what their algorithm considers ‘meaningful’ for a given search result. This has implications for both SEO and business marketing alike.
Semantics SEO organically improves user experience and trust online by demoting clickbait and irrelevant results. It does this while simultaneously boosting user-friendly search results with more accurate metadata. Today, its natural language processing algorithms can detect intent in web pages rather than keywords.
- How will this change your company’s SEO strategy?
- Is semantics truly the future of SEO?
Let's take a look at what we know so far about this SEO process.
What Is Semantic SEO?
Semantic SEO is the internet of semantics. It prioritizes long-form content and is topic oriented rather than keyword oriented. The semantic web provides a more natural way for users to navigate information. It allows for keyword searches, linked phrases, and finding relevant content.
SEO has long been interesting in semantics because it can impact the success of an online marketing strategy. The practice has become so important that it has been officially recognized by Google as an “SEO practice” under their new “Semantic Ads" policy.
In 2017, Google reclassified its keyword match from syntactic to semantic category.
Both keyword research and content creation are incredibly important parts of SEO. But, one can go overboard in the former and be left with a half-dulled and unfocused site. As a result, traditional SEO techniques often fail in the face of more strategic and creative approaches that leverage the power of the semantic web.
Keyword-based SEO tries to attract only visitors who are looking for specific terms or categories. Semantic SEO goes beyond simply boosting domain name length, target audience, and theme. It ensures every page delivers relevant content. It prioritizes enhancing user experience instead of leading them down an exhausted rabbit hole of unrelated clickbait sites.
The Relationship Between Semantic SEO and Link-Building
Through SEO tactics, link-building is a major factor in Google's web page ranking. Business owners can improve the ranking of their websites by prioritizing high-quality backlinks on their business pages.
While link-building focuses on procuring high-authority links, semantic SEO is focused on the interpretation of words as a cluster. This means that semantics goes beyond keywords but the intention of the content.
The intention is to answer all queries on a topic rather than focusing on a keyword. For example; "What is Technical SEO?" If the article focuses on the definition and the pros and cons, it would answer all related questions in the mind of a user.
Semantic SEO combined with the benefits of link-building is seen as a double-barrel strategy in the future of SEO. Given as Google validates these two as powerful metrics for ranking high in SERPs.
Semantics Matters in SEO
While essential, the best SEO practices are only a small part of the puzzle regarding boosting your site's rank in Google. The usage of the tools at your disposal is what truly matters.
Your keywords are a favourite tool. Keyword research is the process of identifying the words and phrases that will be most helpful for your site's SEO. It is crucial to the success of any SEO campaign.
Keyword research has long been a valuable part of SEO, but many have lost sight of its core purpose over the years. Keywords can be a great way to drive traffic to your site, but users must be able to find what they came for.
If users don't find what they're looking for, it is because your keywords aren't relevant to what they're looking for. As a consequence, they're not going to find you.
To boost the likelihood that users will find what they're looking for, make sure that the content they're reading is relevant to what they're searching for. This is where the power of the semantic web comes into play.
With the semantic web, any web page can have an impact on the audience's experience - positive or negative. Your impact is hinged upon creating a rich, detailed description of your products or services. Through this, you can tie the content's semantic quality to your site's rank in Google.
The Semantic Web: Explained in 3 Steps
The semantic web is also called Linked Open Data amongst a few other names. With it, the search engine became less reliant on keyword research. Rather, it became more reliant on the quality of content that was providing results.
- The first step toward the semantic web is content discovery. This is the process of identifying the topics and concepts that make up your content. It entails the most relevant content for your audience and how you ensure it's easy to find.
- Afterwards, you can look for keywords and terms that are related to these topics. Keyword discovery is the process of finding new keywords that will work well for your site.
- The third step is to link to your content from other sites. By linking to your content from other sites, you're essentially saying: "Here's what I think about this topic, so will you please give me a boost in the search engine results pages too?"
By linking to other sites with similar content, you're also telling Google that these other sites also think about these topics in a similar way.
What's Next for SEO? See Today's Trends and the Future of SEO
As the semantic web continues to grow in popularity and usage, the future of SEO will continue to upscale results. It will have an increasing impact on the way that websites are crawled, indexed, and searched.
Over time, this will have a far-reaching effect on the way that websites are created and found. To prepare for this, it's important to be consultative and mindful of the impact of your choices. There is potential for the semantic web to change the way that we find and relate to websites.
It is important to remember that this is a relatively new and developing technology. The semantic web promises to expand our knowledge of the internet. But, it also promises a world of opportunity for marketers and bloggers. It is for anyone who wants to leverage the power of this growing internet consortium.
How to Achieve Semantic SEO?
To achieve semantic SEO, your focus should be on increasing the quality of your content. By analyzing your site's traffic, you can identify what pages and content work best. And which should be eliminated in favour of new, improved versions of the same content.
With a few adjustments, your content can be reorganized, formatted, and repositioned to achieve a much higher ranking in Google. Afterwards, your efforts will be rewarded with higher traffic and more conversions.
Here are 5 tips for improving the quality of your content:
- Know your target audience. Research them and write accordingly.
- Know your topic and invest in owning that topic as much as you can.
- Back up your content with verifiable data. It helps to increase your credibility, and this makes your audience comfortable with your writing.
- Use examples and visuals when you can. Having good examples is paramount in an article. Depending on what article you're developing, you can include visuals too.
- Edit and proofread with dexterity. Your best work can become a no-read zone if you do not take editing seriously. Grammatical errors can reduce the weight of your content. Proofread to fix it.
What Are the Benefits of Semantic SEO to my Business?
Semantic SEO is an important marketing strategy. When done correctly, the rewards are massive. Listed below are 5 key benefits of using semantic SEO:
1. Semantic SEO Improves User Search Experience
Semantic SEO prioritizes a broad topic view. The intention is to provide all search queries with content that accurately answer their queries. This improves user experience as well as puts your content in a better light.
2. It helps Google Rank Your Website Content
If your website content is well-detailed with metadata and good topic depth, then Google is interested. A good semantic structure is one of the priorities in Google's SERP ranking factors.
3. It Leads to an Increase in Website Engagement
Prioritizing Semantic SEO results in an increase in website visitors. It is possible because SEO semantics uses long tail keywords that bring higher click rates. A long tail keyword consists of three words or more.
4. It Increases Your Opportunity for Internal Linking
The expansive topic view resulting from semantic SEO practices improves your chances of internal linking. Having more internal links improves your SERP ranking. The effect redirects customers into more buying opportunities.
5. Your Website is Seen as a Topical Expert
Certainly, semantic SEO carries a detailed approach. It passes off your website as a topical authority in content put out on your web page. Due to the expansive nature in which topics are being covered, your site becomes an authority before search engines and other users.