The Top 10 Industries SEO Professionals Should Target
Search Engine Optimization (SEO) will always be in demand. Google and other search engines regularly update their algorithms to improve user experience.
Businesses that can’t keep up might lose authority in their niche and drop in rankings. SEO professionals help businesses navigate through these updates, no matter the industry.
But, does every industry benefit from it?
Does Every Industry Need SEO?
SEO strengthens a company’s online presence, whether it's a small local business or a large SaaS company. If they have a website, they’re going to want SEO.
But even if a business doesn’t have one, SEO is still beneficial. For example, you can use tools such as Google My Business (GMB), local listings, and social media.
SEO still exists on these platforms. However, it can be more important for some industries compared to others.
Top 10 Industries That Can Benefit From SEO Professionals
SEO professionals need to offer services to the right industries. You wouldn’t want to work for businesses rushing you for updates or those who want to see immediate results.
Optimization can be a long process. Your clients need to understand this. Find those that do. To help the search, we’ve curated a list of the top industries that need SEO the most.
Software-as-a-service (SaaS) should always have SEO. It’s an industry that depends on a steady flow of prospects visiting their sites. SaaS companies hook customers in with free services to convert them into paid customers. Because of the scale and competition in SaaS, paying ads for each click isn’t sustainable. The best approach would be driving organic traffic through SEO.
SaaS companies can focus on creating landing pages and informational content. Writing blogs can become the primary source of traffic. Content should be geared toward top-of-funnel leads. Meanwhile, landing pages can include services offered, case studies, use cases, and important keywords.
02. Law Firms
People looking into hiring law firms already have a strong intent to find people that can help with legal issues. These are serious matters that need attending to asap.
Thanks to Google, finding these law firms is just a search away. Clients can look for specific types of lawyers such as personal injury lawyers or get specific and add their location. This means law firms also benefit from local SEO.
03. Real Estate
Real estate is a lucrative industry. Competition is high and agents are using every advantage they can to get ahead.
Firms can look into local SEO if they conduct business in a small area. But for larger firms, standard SEO best practices should do fine.
Real estate agents may create leads via SEO. Users will find your website and convert if you rank high for more keywords.
SEO can also surpass other marketing approaches in click-through rates and conversions, making it more profitable for realtors than paid ads.
SEO goes hand in hand with eCommerce. By nature, eCommerce can have thousands of pages for products. Here, technical SEO can shine the most.
Ecommerce pages need to have fast loading times so every little element should be optimized for SEO. Informational content regarding products should also be optimized to attract more organic traffic.
SEO in eCommerce requires attention to a variety of factors, including, but not limited to:
- Products description pages
- Product information and content
- Landing Pages
05. Home Repair/Contractors
SEO is an effective strategy when doing marketing for general contractors and similar businesses. These businesses can target local clients since those looking for repairs or renovations would search for the nearest companies.
Contractors provide their customers with a wide range of expertise. SEO can help target keywords around this to increase a company’s online authority.
Customers looking for a certain service will most likely search using that term. You may establish yourself as a go-to expert in these areas with a few well-executed content marketing campaigns centred on the aforementioned keywords.
Dentists, doctors, and other medical professionals offer local services that consumers look for. There are several reasons to choose a local medical practice, like transferring health insurance providers or having a condition that requires a visit.
If you're new to town or your family doctor is out, you’ll probably search on Google for another practitioner.
07. Local Businesses
Businesses that are located in a certain area benefit greatly from SEO since Google may sort results according to proximity.
Geotargeting helps local firms compete more effectively by eliminating the need to go up against national and international competition.
Targeting a smaller area also increases the likelihood of ranking for keywords.
08. Professional Services
Accountants, IT consultants, financial planners, and other similar businesses will target prospects by geography. Local SEO may assist organizations to find local customers that seek expert services to grow their business.
80% of shoppers research online before buying a service. Consumers want to see your services on your website and read reviews to assess your quality. You may never be found if your website doesn't appear in Google results.
09. Multi-Location Businesses
Companies with many locations need to make sure their stores in different areas are easy to find. An SEO plan that encompasses local searches for all of your locations will help your potential consumers locate the one that is most convenient for them.
To attract customers who are actively looking for a product or service like theirs in a given location, firms might use local optimization to offer bargains available only at a certain store.
Flyers no longer serve as a source of tutor employment for parents. Most parents conduct research on Google before hiring a tutor for their child. Search engine optimization marketing services for tutors are necessary if you want them to locate you first. Among the several marketing techniques that are effective for teachers, search engine optimization is merely one.
SEO professionals can offer services to any industry. However, some industries need SEO more than others. The good news is these industries can cover everything from local businesses to large eCommerce companies.
Here’s a rundown of some key details when choosing which industry to target:
- Choose an industry that sees the long-term benefits of SEO.
- Small businesses can use SEO to become an authority of a niche within their locality.
- Industries relying on recurring, organic leads, need SEO.
- Businesses that don’t have websites still benefit from SEO.
- Choose an industry that understands that SEO takes time.