11 UX Tips That Can Radically Improve Your Website

Improve Your User Experience with This Simple Design Trick. Enhance your marketing message & user experience with these tips improving your web. 11 Tips That Can Drastically Improve Your Website's User experience.

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Good UX or Website User Experience seamlessly move visitors between web elements. It gives your website clarity and intuitiveness and encourages conversions. UX design is the process of enhancing user satisfaction by improving web design. 

This is absolutely true that 9 out of 10 visitors are likely to skip your website within 5 seconds if they get poor user experience (UX). 

What's the use of quality content if it's hard to look at? Sadly, many blogs fail to deliver an organic user experience. Writing is not the only important aspect of your content strategy. In fact, your site's design may require a bit more effort than your articles. 

Your writing may go to waste if you fail to maximize your website's UX. Follow these key, actionable tips to make your website more visually appealing and to improve the overall user experience. 

11 UX Tips That Can Radically Improve Your Website

11 Tips That Can Drastically Improve Your Website's User Experience 

You are thinking to improve your website UX, but to improve your website user experience you must consider the below 11 tips. 
  1. Use Appropriate Authentic Images 
  2. Optimize Website Loading Speeds 
  3. Importance of White Space in Design 
  4. Make Email Campaigns a Part of the Experience 
  5. Use attractive Calls to Actions (CTAs) 
  6. Use Hyperlink Distinction 
  7. Present Key Information with Bullet Points. 
  8. Include Well-Written SEO Headings 
  9. Keep Your Webpages consistent and Standard 
  10. Use Responsive and Mobile-Friendly Theme 
  11. Identify and fix 404s 

1. Use Appropriate Authentic Images 

Not every picture is worth a thousand words. If you want your site to be visually interesting, you must choose images carefully. 

Try not to use stock photos. They are cheap and easy to upload, but the impact they have is also cheap. Even though it looks professional, stock photography is often devoid of character, vacuous, and impersonal. But, just one high-quality photo is enough to catch the eyes of your visitors and compel them. 

A case study conducted by Spectrum, Inc. showed that an authentic photo of the company's crew improved conversions by 45% when compared with the stock version. Internet users are getting better at judging websites fast. 

When they come across a generic image they've seen elsewhere, they'll think the site is generic as well. That decreases trust and deters them from further interacting with the site. 

No stock photo can capture the essence of your brand. Only you know what will compel your target audience. Invest time in creating great photos, and you'll establish a strong connection between the visitor and your brand. 

2. Optimize Website Loading Speeds 

Waiting makes frustrated the users. In the world of never-ending multitasking and fast-paced work, the loading speed can make or break your webpage. Even when a user tries to open your page via their smartphone that’s hooked to the free WiFi at the park, they still want fast results. 

They bounce when they do not get them. If a page takes more than five seconds to load, the bounce rate is up by 20%. It's an interrupting experience. Visitors won't put up with it if they don't have to. 

So, what's the solution? First, find out how fast or slow your page speed is. You can use Google's free tool to check it out. The tool even offers some tips on improving your load time on both Desktop and Mobile. 

But, to get a head start, compress all images before you upload them onto your platform. They are the biggest culprit here. You can use tools like compressor.io to dramatically boost load speeds. Make sure the most important elements load first. 

3. Importance of White Space in Design 

Website owners often complain that their site has way too much white space. They are quick to sell off that precious real estate to advertisers. But, that way, they're making their content much less legible and jeopardizing the entire platform. 

Yes, white space indeed takes up a lot of space. However, using white space around titles and text has shown to increase user attention by 20%. This will make the site interface modern and fresh. 

If you brand your platform around the white space consistently, it will help you better communicate your brand's message to the users. However, don't let white space replace valuable info. That may happen when you place a lot of content above the fold. Indeed, This is to strike a balance. 

4. Make Email Campaigns a Part of the Experience 

This especially goes for e-commerce platforms. Your email address carries your site's domain. Because of that, you should consider it a key aspect of your platform. Email can be an effective tool that you can use to reach out to longtime visitors. 

Put some effort into designing a compelling email template and developing a high-quality newsletter. In fact, you can go the extra mile and bring in direct mail and other offline strategies to reinforce the user experience and connect with less tech-savvy customers or clients. 

5. Use attractive Calls to Actions (CTAs) 

Visitors intuitively follow visual cues to determine what content is worth their while. That's where Call-to-Actions (CTAs) come in. Mark you CTAs with words that will allow users to find exactly what they want and that will enable them to navigate the webpage more easily. 

Think about the psychology of color when creating buttons for the site. To see what performs best, test out action messaging and color variations. Each color evokes a different message. Choose colors wisely. Decide on a message that you wish to evoke among users (intelligence, experience, etc.). 

The words you use for the buttons are just as important. You want them to compel the visitor to do something. To make sure they do so, include verbs and action words. There won't be activated if there is no emotional connection. 

The words should be action-oriented, time-sensitive, as well as bold. "Get Started" and "Sign Up Now" are CTA classics. 

6. Use Hyperlink Distinction 

Links tell users you want them to click on them. Use visual cues to make links easily identifiable. Differently colored and underlined text catches the eye of the user. It lets them know the words are a link as well. 

Aside from improving the user experience, you can also learn how to build 'link juice' through the strategic use of hyperlinks. It's all about taking advantage of what users know about the web, as well as exploiting their expectations. 

You don't need to reinvent the wheel. The best way to ensure success is to stick to convention. Do you want to see how effective a link is? See what stands out after you remove or blur the color. Length is also something you should consider. Longer titles are easier to identify. 

7. Present Key Information with Bullet Points. 

Plenty of users like to be able to quickly digest the most important info. That includes key features, ways to solve problems, best perks, etc. If you can save them some time, they'll appreciate it. 

Bullet points allow you to make your suggestions more attractive. Bullet points have evolved, so you don't have to be content with simple circles. You can get creative. There's a ton of cool icons out there. 

You can also use images that are related to your point. That way, you won't be forced to deal with the specifics or terminology too much. To allow for better focus, employ white space around icon bullets. 

8. Include Well-Written SEO Headings 

Determine what your potential visitors are searching for. That should drive your content and headings. To attract the right audience, include keywords. 

They can significantly improve your SEO performance. Search engine giants give headings more weight over other text. Make them stand out. Well-crafted headings allow users to find the right content for them. They also guide the visitor through the website. 

A proper heading accurately describes the content that follows. Making it stand out in size and color may also be a good idea. 

9. Keep Your Webpages consistent and Standard 

Keep all pages consistent. In other words: everything must match. Spacing, colors, photo choices, illustration styles, design elements, button styles, font choices, heading sizes - you name it. To make the design consistent through pages, everything should be themed. 

The user has to know they are still on your site. Otherwise, all this user experience talk goes down the drain. When going from one page to another, there mustn't be any drastic design changes. If the visitor is led to feel confused and lost, they won't trust the website. 

Everyone has experienced that feeling. Chances are, you have had to ask yourself, "Am in the right place?" when navigating through some websites. Usually, there's no answer to that question - the visitor simply leaves. 

According to users, design inconsistencies can have a negative impact on the services and products you offer. When the styling is consistent, no matter where the visitor clicks, they'll know that they haven't lost their way. 

10. Use Responsive and Mobile-Friendly Theme 

Thumbs are replacing computer mice. Sites are a vital part of this process. No matter the device or screen size, your site needs to be easy to access and easy to use. If your website isn't mobile-friendly, Google may penalize it. 

This could be the most valuable takeaway here. You can use Mat Kersley's tool to check whether your site is optimized for mobile devices. 

11. Identify and fix 404s 

Google or Bing won't be too harsh on you if they come across soft 404s. But, the users will. Encountering a 404 page is annoying. It completely disrupts the user's journey. If you're not offering them a faster solution, they'll go somewhere else. You can use Google Webmaster tools to check for 404s. 

Conclusion 

Your site is your 24/7 sales rep. Make it your best employee. A redesign comes with many challenges. However, by carefully analyzing the shortfalls of your platform and employing these tips, you can expect great ROI. 

Understanding the problems your users might face is the best place to start. A good online experience is so much more than reading useful content. It's about enjoying that content in an engaging and pleasing way. Set aside some time to prove your website's UX.

Michael Deane
He has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael's work at Qeedle , or catch up with him on Twitter .

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