What is Schema Markup and How to Use it in Blogger?


Schema Markup is widely used on website and Blogs but few of us know about Schema Markup. Don’t worry I am not explaining any monotonous thing for you. Schema is very important for any website and blog for getting greater visibility on search engine.

Search engine is a simple robotic machine. And it can’t do without any preset order. Suppose programmer has instruct the search robot to find out the all posts where image is missing. As a result, search robot will start search only missing images from your website and blog posts. And often there are a chance that search robot will fail to detect your post image from your blog. This can be happen due to not recognized coding by website designer. But there are so many search engine how a website and blog designer will help search robot to detect your content according to different search engine?

What is Schema.org or Schema Markup?

A solution has evolved in 2011 because the giant search engine Bing, Google and Yahoo collaboratively created and support a common set of schemas for structured data markup on web pages which is known as Schema.org or Schema Markup. Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.  Schema Markup use vocabulary along with the Microdata, RDFa, or JSON-LD formats to mark up website and Blog content with metadata. And Schema Markup helps search engine spiders and other parsers to recognize the meaning of the sites (e.g. content, image, videos, etc).

google search result

What types of vocabulary Support on schema.org?

Schema Markup use large vocabulary including older formats such as Microformats, FOAF, GoodRelations and OpenCyc. You will see Microformats in Google webmaster tools while using Google Blogger. Under Microformats the most dominant representative is hCard in the Website and blog. On the other hand, RDF applications can use Microdata2RDF service.

What types of rich snippets and Knowledge Graphs appear in Google search results?

There are three main things you have to point out about Snippets, Rich Snippets and Knowledge Graphs.
  • Snippets: While any users make query in search result then few lines of text that appear under every content link on search engine result page.

  • Rich snippets: This is required for better structured webpage and Blog. If Google robot can understand your webpage’s content, then they can display special rich snippets for that page in search results.

  • Knowledge Graphs: This is similar to rich snippets, if Google has a better understanding of what your webpage is all about, then they will display a summary information box on the right side of their search results for relevant keyword queries. But for this your site must be well structured.

google search engine result page

And the above 3 things will appear on search engine if your site followed proper schema.org markup. 

How to Validate data mark up?

For validate data mark up we can use some data markup validator tools. Almost all major search engine has its own Structured Data Testing Tool. You can use any one of the below-

Google Structured Data Testing Tool
  • https://developers.google.com/structured-data/testing-tool/
Bing Markup Validator
  • https://www.bing.com/webmaster/diagnostics/markup/validator
Yandex Microformat validator
  • https://webmaster.yandex.com/microtest.xml

How to Use schema.org Markup on Blogger Site?

This is very easy to use schema.org Markup in Blogger template. Just you have to convert few lines, such as Blog Hader, Body, content-wrapper, sidebar, footer etc. If your template don’t use
Step 1 Go to https://www.blogger.com and Sign in to your account
Step 2 From Blogger Dashboard click on ->Template ->Edit HTML 
Step 3 And locate the <nav> or navigation code from your Blogger template and replace it by below markup.
<nav id='topnav' itemscope='itemscope' itemtype='http://schema.org/SiteNavigationElement' role='navigation'>
Step 4 Again find <body> and replace it by below markup
<body class='index' itemscope='' itemtype='http://schema.org/WebPage'>
Step 5 Similarly find <header> or <header-wrapper> and replace it by below markup
<div id='header-wrapper' itemscope='itemscope' itemtype='http://schema.org/WPHeader'>
Step 6 Similarly find <Content-wrapper> or <main-wrapper> where your Blog post contains and replaces it by below markup. Remember code can be varying among templates to template.
<div id='content-wrapper' itemscope='itemscope' itemtype='http://schema.org/Blog' role='main'>
Step 7 Again find markup line like below
<div class='post hentry uncustomized-post-template' >
<article class='post hentry' expr:id='data:post.id'>
And replace it by below markup line-

<div class='post hentry uncustomized-post-template' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'>

<article class='post hentry' expr:id='data:post.id' itemscope='' itemtype='http://schema.org/BlogPosting'>

Step 8 Again find the below code

<div class='author-profile' itemprop='author' >

Replace it by below markup

<span class='fn author' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>

Step 9 Locate <div id='sidebar-wrapper'> and replace it by below code
<div id='sidebar-wrapper' itemscope='itemscope' itemtype='http://schema.org/WPSideBar'>
Step 10 Again Locate your Blog footer section <footer id='footer-wrapper'> and replace it by below code.
<footer id='footer-wrapper' itemscope='itemscope' itemtype='http://schema.org/WPFooter'>
I hope now your Blog is under Schema Markup structure. Be careful about using markup file. After adding each line of Schema markup codes use Schema markup validator to check your Blog or webpage. Before and after adding every line take a backup of your Blogger template. If you need any further help then feel free to leave a comment below. Thank you.


  1. Cuman Android
    awesome post bro, thanks :)
    • BloggerSpice
      Welcome Irham.. Thanks for your feedback. :up
  2. M Ammar Ashfaq
    One thing i was searching for about how to add review five star rich snippet please tell me.

    • BloggerSpice
      Hi Ammar..Blogger DOESN'T SUPPORT star rating. for star rating review you should use WordPress, but you can display start rating in Blogger search result. please follow the below URL for tutorial.


      you can search something in my seach box and see the result with star rating. :)
  3. Anangpal Singh Rathore
    This comment has been removed by the author.
    • BloggerSpice
      Hi Anangpal, Please visit below URL and test your Blog. If everything is ok then Google structure data testing tool will display no error.


  4. Thanks Buddy for this tutorial hope it will boost my blog seo and CTR!
    • BloggerSpice
      Welcome Subh, Wish you best of luck with your new Blog. :sp
  5. Unknown
    blogger doesnt respect json schema
    • BloggerSpice
      Hi PureLocal, This is not true. Now most of the Blogger site are designing Schema.org compatible. Even many developer has created APM Blogger Template. Now everything is possible in Blogger Platform. :re
  6. Hi, thanks for this tips.. I have a question, where to get free template that fully support schema/microformat markup as default? I mean, without editing; just plug and play..
    Thanks Rabbi Khan
    • BloggerSpice
      Hi Jimmy Ahyari :t
      It depends on web developer. There are many designer who designed blogger theme that compatible with schema.org, even you can make any site schema.org compatible by following my couple of tutorials.

      I will recommend you Arlina's blogger theme you can visit her theme site idntheme.com most of the design are compatible with schema.org

      Thank you. :)
  7. Symbiosis Online Publishing
    i have added my schema code a week ago.it still not showing the information on the right side of the google.can someone please tell me .how many weeks it takes to show up schema markup in google
    • BloggerSpice
      Hi there
      After adding schema.org script please check your site by validator. It your site become valid then don't worry, it will update on search engine within 2/3 weeks. Visit below URL and check with validator.


      Thank you :)
  8. Format Administrasi Desa
    thanks for your information.
    But anyway, my Blog Template uses Schema markup. But not compatible when I validate to google validation tool. There are 13 Errors and 11 Warnings.

    I try to find a way, finally I found your blog. I try to apply your tips step by step. But I found a new problem in my Blog HTML:

    1. I search for "" on my blog, but nothing. That looks just ".

    2. I try to find also the term "top nav", but instead I found "topnavi"

    What's wrong with my blog? How do I fix my blog's schema markup?

    Ini Blog Saya : https://format-administrasi-desa.blogspot.co.id

    thank you
    • BloggerSpice
      Assalamu Alikum mas
      You are using MKR's theme. Most of the time he release Blogger theme with compressed encoded script. So often it is not possible to find all the script from his theme. To solve your 2 issue please go though the below instruction.

      1. Schema for Search... Please have a look at below example. You have to convert the search box HTML code like below. And change the CSS script accordingly.

      <div id='searchbox'>
      <div itemprop='mainEntity' itemscope='itemscope' itemtype='http://schema.org/WebSite'>
      <meta content='http://www.bloggerspice.com/' itemprop='url'/>
      <form action='http://www.bloggerspice.com/p/search-result-page.html' id='search-form' itemprop='potentialAction' itemscope='itemscope' itemtype='http://schema.org/SearchAction' method='get' style='display:inline;'>
      <meta content='/search?q={q}' itemprop='target'/>
  9. Previous Papers
    thank you.. i am searching excat information on this page, really thanks
    • BloggerSpice
      You are most welcome. :-bd
  10. Previous Papers
    Thank you i am tried it works amazing
    • BloggerSpice
      I am very glade to hear that it is working for you. Thanks for visiting my blog. :up
  11. knowaysnow.blogspot.com
    Sir can't find some codes what I do
    • BloggerSpice
      Hi there :)
      Different Blogger theme designed with different script but some core keyword web designer must use such as header, main and sidebar and footer.

      You will find main changes on post section. It can start with main-post or main-body so try to concentrate on this. If you feel complicated then contact with your theme developer he will help you to find actual script.
  1. To insert a code use <i rel="pre">code_here</i>
  2. To insert a quote use <b rel="quote">your_qoute</b>
  3. To insert a picture use <i rel="image">url_image_here</i>
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