Guidelines for incorporating Google Analytics in WordPress Blog

Set Up and use Google Analytics on WordPress Blog

A webmaster always wants to track their site stats because by tracking they can estimate the site performance. Suppose you have created a website but don’t know how many traffic are receiving your site daily and from which demographic location major visitors are coming then you can’t evaluate your site performance. In Google Blogger a webmaster can easily see the stats but in case of WordPress blog we must use third party tracking service.
There are many free and paid tracking service available over the net but as a new blogger or webmaster you may not interested to spend on this. So wise decision will be to go with free tracking service. Among free tracking service the best is Google Analytics. This is much popular and millions of website using this for corporate and personal websites and blogs.
So to know the original scenario of our WordPress website we will use Google Analytics thus we can track information about our visitors. By using Google Analytics you will get following information-
  • Visitor’s demographic information and behaviors.
  • How long they are staying on site
  • Which page they are visiting most
  • Your website bounce rate
  • Percentage of New visitors
  • Percentage of returning visitors
And many more.
Now I will provide the step by step guidelines for incorporating Google Analytics on WordPress Blog

Signing up with Google Analytics

Though Google Analytics is product of Google so you have Gmail account. Remember that not only Google Analytics if you want to use all Google product then you must have Gmail account to get access on them. So create a Gmail account first then follow the below steps-
Step 1 Sign in to your Gmail account first and Visit for Google 

Analytics website

Step 2 Click on Access Google Analytics button from top right corner.


Step 3 Now press the Sign Up Button and it will headed to new page with two option.

sign up

Step 4 Then it will ask you What would you like to track? and Select Web Site. And click on 

Universal Analytics radio button.

universal analytics
Step 5 Scroll down with your Mouse wheel find Setting up your account And there fill up the form.

account setup
Step 6 Now click on ‘Get Tracking ID‘ and a popup screen will appear with Google Analytics Terms of Service Agreement Select your country from dropdown menu and then click on I Accept Button.
terms of service
Step 7 Now you will get the Google Analytics Tracking ID and Code. In a directed page. Copy the 

code for further use.
Tracking ID and Code

How to integrate Tracking Code to WordPress?

We can integrate the Google Analytics tracking code in several ways. I will explain three ways that we can easily add the Google Analytics tracking code. First of all login to your WordPress account and go to Dashboard. Follow any method for integrate the tracking code.

Method-1: Integrating code in WordPress Premium Themes

Most of the premium WordPress themes contain an option where easily you can add the Google Analytics tracking code or ID. You will find the option on WordPress Dashboard ->General Settings.
  • Tracking Code: If your Template contain Tracking Code option then you have to add full tracking code block. (Ex:
<script>  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){  ga('send', 'pageview');***********************</script>
  • Tracking ID: If your template containing tracking ID field then just paste Tracking ID that provided by Google Analytics. (Ex: UA-49****63-1)

Method-2: Integrating code by using SEO Plugin

If you are using latest All in One SEO plugin then
Step 1 Go to All in One SEO ->General Setting and now scroll down for finding Google Setting.

general setting

Step 2 Now in Google Analytics ID field write your Tracking ID

all in one SEO

Step 3 Finally click on Update Options button from the top or bottom of the screen.

Method-3: Integrating code in WordPress Manually (Without using Plugin)

If you are new to WordPress then you must careful about manually inputting the code. Better take a backup first of your template. Manual method preferred by those users who doesn’t like to use plugin. Because using excessive plugin your site me become slower. Now follow the below steps for manual input of the code-
Step 1 Sign in to your WordPress account and go to dashboard
Step 2 Now from Dashboard go to Appearance ->Editor
Step 3 From the right sidebar select header.php underneath Header option

header php

Step 4 In this time you have to find closing head tag like </head> tag and after finding closing head 

paste the tracking code above/before </head> tag.
Step 5 Now simply click on Update File button to make changes.

How to understand that Google Analytics is working?

If you have made any mistake then your Google Analytics won’t show the stats. So we can check in Google Analytics website that code is working or not.
Step 1 Go to Google Analytics website and sign in to your account
Step 2 Now click on Tracking Info link
Step 3 check the status that showing Status: Tracking Installed.
Hope after following this tutorial you are now able to track your WordPress Blog visitors. If are facing any trouble then feel free leave a comment below. And for new post alert connect with Facebook or subscribe in our mailing service. Happy Blogging!
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