Tips for More Sales
Fundamentally, most businesses are based around making sales. Though when most people think of making sales, they think of specific sales jobs, it’s, therefore, a part of almost every role.
Whether you’re selling an actual product or just selling yourself and your skills to a new employer, selling is probably more a part of your job than you initially thought. Conversely, some roles do centre around selling something every day and it can be difficult.
If you have targets to hit and a difficult product to push, you often need all the help you can get.
8 Simple But Effective Techniques To Increase Sales
Here are 8 simple yet effective techniques for increasing sales without overcomplicating things.
1. Don’t Be Pushy
Whether you’re feeling the pressure to hit your quota, or you just think that the product you’re selling would be truly beneficial, ultimately, it’s important not to be too pushy. People naturally react to this in a negative way. If you are too pushy, people may become suspicious based on a few rationales, and it will make it even harder for you to get a sale.
Instead, staying relaxed and making sure that the person or people you’re talking to have all the information they may need is all you need to do.
2. Get Better Leads
So much of the world of sales is based on leads. Leads are potential sales opportunities, but they are not all created equally. When a lead is generated, it often means that someone has agreed to a phone call or meeting with a sales representative. However, there is a big difference between agreeing with the intent to purchase and simply tolerating a sales pitch. With the latter, the lead can be much harder to turn into a sale.
When you improve the quality of your leads, your chances of making a sale improve greatly. Something like the MEDDIC sales process can help you really help improve your lead generation.
3. Find the Right Time
People who work in social media or marketing often appreciate the importance of timing. Waiting until the best time to get the highest engagement is important in these industries.
Sales are very much the same, as it too can be all about timing. For example, contacting a business at the end of the financial year might not be the best time, as they will likely be working hard to get things done before the end of the month.
Similarly, contacting someone on a Monday or Friday may not be the best idea. At the start of the week, they will probably be too busy to take a call or arrange a meeting. At the end of the week, they are probably looking forward to the weekend and therefore may not want to take on more professional responsibilities.
Seeing what times work for you and running with that can make a huge difference in the number of sales you get.
4. Be Polite
When you speak to a lot of (potential) leads in one day, it can feel a bit overwhelming, and it can be easy for pleasantries to slip after a while as your brain goes into autopilot.
It’s important to remember, though, that despite the fact it may be your 50th call of the day, it’s that individual's first conversation with you and they need to feel that it’s as important to you as it may be to them.
Being polite can really be the difference between a sale and a flop.
5. Try a Range of People
This tip is more for someone who sells things to businesses. When you speak to a business, depending on how big it is, they may have a whole team of people in a position to decide.
Therefore, if you get a ‘no’ from one person, it might not mean that it’s a solid rejection from that business altogether. Sometimes people have a bad day or are just too busy, so they might not take your conversation with much attention or regard. However, getting in contact with someone else, of their level or higher, might be a completely different story. Too many sales representatives give up after one ‘no’ when there is a wide range of decision-makers in a business, who may see your product for what it’s worth.
6. Find Pain Points
When you speak to a lot of people all the time, it’s too easy to get a certain speech together and only use that. While this might make your workday easier, it could be stopping you from getting a higher number of sales.
Everyone wants to make their life or work life easier and find out how your product or service can do this is vital. Speaking with the individual and finding out what they need help with and tailoring your pitch to those needs is the difference between a great pitch and a mediocre pitch.
7. Choose the Right Audience
If you’re targeting the right audience, your chances of getting a sale can skyrocket.
Too many sales representatives widen their scope of contact no matter what they are selling. This inevitably leads to wasted calls. If you’re selling something for an older demographic, for example, you’re not likely to do very well contacting a younger population.
This is the case if you’re selling to businesses too as not all businesses have the same needs. If you’re selling website services to a website company, chances are you’re not going to make that sale.
8. Give Yourself a Break
When you work in sales, it’s natural to feel the highs and lows of it. When you’re hitting, or even surpassing your target, it feels great. However, when you aren’t doing as well, it can be a horrible feeling. Understanding this and keeping faith that it will turn around again is important. While implementing these tips will help, cutting yourself some slack is equally important.
Sales is a high-pressure but rewarding industry, and, like any other high-pressure job, taking breaks is so important. Making sure you have time away from the phones is crucial if you want to do well and you’ll really notice the difference when you go back.
Sale is an important aspect of so many businesses but if you want to increase your trading, these steps can really support you.