How to Use LinkedIn Marketing to Grow a Powerful Business?
Social media platforms have come a great way from just sharing updates to being used for business marketing. Most businesses consider various social media platforms as an important part of their marketing strategy. While Facebook and Instagram have already made their place on the list, the professional platform- LinkedIn is still a little behind in the race.
However, as a business, you must leverage the benefits of LinkedIn as the audience you get here is lucrative. The best part is that you can connect with like-minded people from your industry here and learn and benefit each other mutually.
So, to help you make the most out of LinkedIn, we have curated some tips for LinkedIn marketing that you can implement into your strategy. Keep reading to find out.
What is LinkedIn Marketing?
Before we navigate through the tips, let us first understand what exactly is LinkedIn marketing?
A bit different from other social media platforms, LinkedIn is a great place for like-minded people. While most social media platforms are focused on the “fun” things, LinkedIn is focused on building business relations.
So, when you want to do marketing on LinkedIn, you need to keep certain things in mind like making connections with clients and customers, improving your brand awareness, enhancing business relationships, sharing content to generate leads through leadership and finally driving traffic to your website.
Hence, if you want to attract more clients to your business, you must make LinkedIn an important part of your strategy.
Why Should LinkedIn be a Part of Your Marketing Strategy?
LinkedIn is a great place for growing yourself and your business. Besides, there is a great opportunity for learning too. As per a B2B marketer survey, 80% of the social media leads come through LinkedIn.
Now, that is a huge number. LinkedIn, when used appropriately, can prove to be an effective platform for your marketing strategy.
Importance of a LinkedIn Marketing Strategy
LinkedIn is less about selling and marketing your products and services than other social media platforms. People on LinkedIn do not expect you to blatantly push your business and sell your services directly. And that is why having a marketing strategy specific to the platform is so important.
As the network consists of a highly professional audience, you need to adopt a different approach to get the desired results. As per Sprout Social, business marketing on LinkedIn generates 277% more leads on average than those driven through Facebook marketing alone.
When used in the right way, LinkedIn can take your business to the next level.
LinkedIn Marketing Goals
Let us now see what you should be adding to your LinkedIn content to stand out.
1. Be Interesting
The best way to grab more people’s attention and start a conversation is to talk about the trending topic or the latest news. When you educate people about the latest industry topics, you can invite more people to be a part of your LinkedIn content.
For example, start with sharing what's going around the world or how the latest technology is emerging, etc.
2. Be Helpful
You can create and share content that can help your professional network on LinkedIn. When people would notice that your content is helping them, they would like to see more of you, thereby increasing your reach.
Be specific in creating content that would target your audience. Suppose you are a digital marketing company, you can talk about how you have helped organizations in establishing their name in the market.
3. Be Everywhere
Most people consume content through mobile phones, while some use desktops or laptops for the same. So, you must create content that is readable on all devices.
If people are not able to consume your content on different devices, they might lose interest in your channel.
LinkedIn Marketing Tips for Growing Your Business
Now, let us talk about the tips that would help you establish a strong marketing presence on LinkedIn.
1. Find Highly Targeted Customers and Connections
People you are connecting to or sharing your thoughts with play a major role in elevating the marketing strategy. When you stay in touch with like-minded and industry-specific people, you get to know a lot more about what’s happening in the industry, what your competitors are doing.
Once you have the relevant knowledge, you can implement these ideas into your strategy and create marketing plans accordingly. Look for what’s working for you and what is not.
2. Grow your Email Marketing List
When you connect with new people on LinkedIn, send them a highly personalized note, saying thank you for being connected and in that, you can invite them to subscribe to your email list.
Include in your message, a direct link to your email signup. Tell them what they would be receiving in the email. So, they can easily make up their mind if they want to go ahead or not. And now you have a new list of people to whom you can send emails about your services.
3. Use Hashtags to Increase Your Reach
You would be knowing that hashtags play a major role in social media platforms like Facebook and Instagram but you must know that, hashtags are important for LinkedIn too. Hashtags are a great way to spread your message and organize trends.
They increase brand awareness by delivering targeted content to the right audience and improving your brand’s quality. When you add the relevant hashtags in your post, you can expose your posts and accounts to the right kind of audience.
4. Join Active Groups
You can find active and relevant groups on LinkedIn and join them. Start by searching the group’s name or keywords or simply browse through the groups recommended by LinkedIn.
LinkedIn groups are a great way to connect with a similar massive audience and get the most out of it. Groups represent a targeted opportunity to build your brand and professional community on LinkedIn.
5. Post-high-quality Content
And lastly, it all depends on the quality of content you are sharing. If your content is not informative or unique, people won’t engage with it, thus decreasing your account’s reach. Also, use keywords in your content so that it would be visible to more people.
The content you post influences conversions. Thus, be very careful in choosing what to share on the platform. Remember, LinkedIn is a professional platform, so do not share anything that might affect your brand’s value in the market.
Bonus tip- Use LinkedIn Company Pages
When LinkedIn company pages were created, people were not very sure how it would help them. But as LinkedIn grew, people began to understand LinkedIn company pages can add value to their brand.
Besides, it helps you with marketing opportunities and also increases the credibility of your brand.
How to Set up Your LinkedIn Company Page?
Having a business LinkedIn page is as important as having a website for your company. You can build the business page for free if you have a company name and email.
- On the LinkedIn homepage, click on the Work icon in the top right corner.
- Select ‘Create a company page’ and choose a category from the list that fits best your business.
- Fill in the necessary details- page identity, company name, and profile details.
- Once you fill out the information, check the verification box to confirm that you are allowed to operate the company’s page on behalf of your business.
- Then, select ‘Create page’. You might receive an error message if your company page does not meet the requirements.
- But if you don’t get the error message, select ‘Start building your page’ and customize it as per your choice.
That was all for LinkedIn’s marketing strategy. LinkedIn might not be the most loved platform by all but being a professional platform, it surely can upscale your marketing strategy.
LinkedIn is a great place to reach and connect to upper management only if you know how to use it appropriately. If you have any doubts or queries regarding our article, drop them in the comments section below.