6 Twitter Trends to Follow for Social Media Marketing in 2021
It is no secret that social media has the power to boost the exposure and growth of a brand to unimaginable levels.
However, the marketing strategies of every social media platform differ from each other. What might work for your brand on Instagram might not work with your Twitter audience. Moreover, the trends related to social media marketing keeps on changing every few years rendering the previous trends completely outdated.
While there has been a boom in the amount of new social media platforms, the relevance of Twitter is yet to be ceased. As long as politicians and popular celebrities continue sharing their opinions on this platform, it will continue to be one of the most prominent social media applications out there.
Twitter has a uniform percentage of the audience of all ages: 25.2% of the total users are 18-24 years old, 26.6% are 25-34 years and 28.4% are aged 35-49 years. This makes Twitter the perfect platform to advertise all kinds of products and services relevant to every age group.
|Distribution of Twitter users worldwide as of January 2021, by age group|
It might be a bit tricky to practice marketing on this platform. However, these trends should make the process much more simplified.
6 Most Important Twitter Trends to know for 2021You're in luck if you're seeking the most up-to-date social media trends for 2021. We've compiled a list of the most important twitter trends to keep an eye on in order to help you adapt and grow.
1. Announcement of Live Streams
Live Streams are a great way to improve your brand's exposure and connect with your followers. However, most people interested in watching live streams miss them due to not being informed beforehand. Announcing that you are coming live on Twitter allows your followers to know when and where they can catch up with you.
Be it on YouTube, Instagram, Twitch, or Facebook, live streaming on any of these platforms will give you the most viewers if you post it ahead of time on Twitter. While tweeting about the stream, do not forget to mention the date and time and a direct link to the platform you will be coming live on.
Johanna Basford, for example, created a live tutorial on Facebook to provide a live tutorial to make a Mother’s Day card.
2. Addition of Videos
With the help of videos, you can break away from the 280 character limit that Twitter imposes. From short ad videos, teasers of upcoming lookbooks or short films, or even previews of upcoming events or podcasts, brands can take advantage and include a video to engage their audience's attention further.
No more surprising fact that 51 percent of brands are already using videos in Stories, and that number is expected to rise in 2021.
Twitter only allows videos that are a maximum of 2 minutes and 20 seconds long, which is much shorter than other social media platforms.
Hence, if you have already made videos for your other accounts, you do not need to make a separate one just for Twitter. Omit out the less important parts, keep the necessary potions, and upload this edited video to your Twitter account.
3. Importance of Relevant Hashtags
Hashtags have always been in trend since their arrival, and their worth has increased even more now. Hashtags are the key to get your content out in the world and gain new audiences and followers on social media. However, it is crucial to reconsider which hashtags are relevant to your post instead of mindlessly using just about any of them.
Another thing to remember is not to overuse hashtags. It is one thing to insert two or three hashtags into the text and another to conjure up a post made mostly of hashtags with hardly any text to read.
A simple tip to make your posts look less spammy is to use hashtags in a sentence naturally. For instance, here is a tweet that naturally uses hashtags:
"Learn how to start an app or #Saas and build a strategic and profitable #startup from our 7-day course!"
This tweet does not only sound natural but also has all the hashtags pertinent to the topic talked about in the post.
Apart from the above method, you can also add some suitable hashtags at the end of your post, provided that they are brief and few in numbers.
4. Using GIFs
Audiences love to engage with posts that contain relevant content, not purely promotional ones. GIFs are a great way to make digital marketing posts more fun and relatable than just promoting products.
Twitter GIFs are a trend that every marketer should start to analyze. These prove to be useful while replying to comments and interacting with users.
5. Making the Most Out of The Character Limit
When Twitter made a change from 140 characters to 280 characters, users rejoiced this and made the most out of it. However, digital marketers often forget to use all the space and still rely on small sentences to convey the message. While this might be good to get users' attention, doing this for all posts might not be such a good idea.
Write as much as you can and use up all the characters till the limit. A clever way of making the most out of the character limit while still keeping your posts short is to add additional hashtags and links to other profiles, products, or videos.
6. Analysis of Twitter Analytics
Twitter Analytics of your account lets you know about the likes and dislikes of your followers as well as the kind of content they engage with the most. The Analytics dashboard will show the increase or decrease in your profile visits, mentions, impressions, and many such aspects that will help you curate better content for your followers.
Apart from these trends, there are several twitter features that can increase the effectiveness of digital marketing on this platform. These features can make your posts more interesting and you can gain better engagement and audience reach.
A poll is an entertaining feature that lets your followers vote on the option they like the most amongst other choices. Another feature is the search option that lets you find tweets, conversations, and other content related to your search keyword.
Twitter is a great place to make new contacts and gain potential customers for your company. In fact, 82% of B2B content marketers used this platform for organic marketing in the last year alone. Digital marketing in Twitter might seem to have a low scope of success.
However, with the right tips and practices, it can open new ways of promoting businesses and reaching a greater percentage of the audience. Divulging in the above trends ensures that your digital marketing strategies stay relevant to the audience of 2021.