Top 5 Ways to Use Instagram for Promoting E-commerce Websites

Want to promote your e-commerce products without forcing a sales message? Here are five ideas for using Instagram to promote products, highlighting online retail brands etc. Integrate Instagram Photos into Your Ecommerce Website and sell Through Instagram. Learn how to use instagram To Grow Your E-Commerce Business?

Today, the online-based commercial marketplace is growing to its size by leaps and bounds. People have become accustomed to online shopping.

Nowadays, people go for online purchases due to the simple reasons for attaining convenience. It is always good to stay at home and check the computer or Smartphone device to shop for products. Orders can be placed instantly, and payments can be made without any hassles. Online shopping has indeed become highly convenient. It makes the overall shopping experience enjoyable as well as comfortable. 

To have an e-commerce website, sellers do not have to make a high investment. If you compare a physical store and a website, you shall find that small-scale businesses will always prefer to choose e-commerce stores instead of the physical stores. The reason is convenience in terms of budget. You shall definitely get relief in terms of your initial investment if you decide to set up an e-commerce store. For setting up e-commerce stores, a business needs to find good service providers. Along with that, businesses need to find a good service provider for e-commerce promotion or marketing. 

How to Boost eCommerce Sales with Instagram - Convince & Convert
How To Use Instagram To Grow Your E-Commerce Business

To promote e-commerce stores, different business owners go for different kinds of online marketing tactics. However, the best method is to go for the tactic that has been trending for quite a few years. The trending method of e-commerce promotion is social media marketing. Using social media for e-commerce marketing is highly beneficial. It can enhance sales, revenue and web visitors. But, the important thing is how to use social media, especially Instagram for business marketing? How can this social media platform help e-commerce stores? In the following section, a guide has been provided in this regard. 

1. Promoting Product Photographs 

Products are required to be promoted carefully, and the businesses have to take that responsibility with perfection. Different social media platforms are used for creating product awareness. They are intended for helping businesses to promote their products among the targeted group of the customers. With Instagram, users can promote products with precision. Product photographs can be shared. Along with the infographics can be made to make people understand the usability or usefulness of the products. Overall, product promotion will get an excellent thrust with the help of business marketing via Instagram. 

2. Getting in Touch with Customers 

Business always wants to maintain good communication or connection with the customers. It is important as it helps the businesses to clinch the popularity of brand identity quickly. Nevertheless, it is all about maintaining healthy relationships with customers. A business starts making profits when it makes healthy bonding with customers and a targeted group of customers. Getting in touch with customers via Instagram is easier, and it would help businesses from different aspects. Here is a quick glance at those aspects. 
  • Instagram helps in getting into good relationships with loyal customers. Loyal customers want good gestures and friendly connections with business executives. This is what can be done perfectly via Instagram. 
  • With this social media platform, it is possible to promote products that have been modified for the benefit of the customers. 
  • Product-related news, as well as awareness information, has been shared on Instagram. Sharing all this crucial information is important. 
  • A business gains a quick brand identity, and that helps the businesses to do well in a shorter span of time. For small businesses, this is encouraging. 
So, using Instagram has a lot of benefits to manage or maintaining PR or a good relationship with the businesses. Maintaining a good relationship is important for the growth of businesses. 

3. Getting Feedback on the Products 

A business always expects appreciations and criticism on the products from the customers and for that purpose a good platform is required. Instagram can be such a trusted platform. Getting feedback from the customers on a periodic basis is important to manage the quality as well as the usability of the products. It eventually helps the businesses to gain vital information on the products with ease. Another important thing is that getting such feedback on the public domain and healthily accepting the criticisms helps the businesses to maintain good transparency. Today, people choose those e-commerce businesses that intend showing up good transparency. 

4. Promoting Offers and Discounts 

A lot of offers and discounts can easily be promoted through the social media platform known as Instagram. At different stages, businesses provide different offers or discounts on different products. On social media, you can share posters and coupon codes to promote promotional offers. The festive season is the right time to show up the offers. However, you can also promote the offers at different stages, as you want. Overall, these promotional offers, as well as discounts, are quite interesting. But, they have to be promoted. You need to reach potential buyers as much as possible. For that purpose, using Instagram is important or essential. Increasing your Instagram followers will enhance your sales. 

5. Enhance Traffic for the Website 

E-commerce stores need more and more traffic so that products can be viewed by the potential buyers and sales can rise through that. As people come to your store at a larger scale, businesses will start gaining higher visibility. So, you have to enhance traffic for your website as much as possible. The process has to be strategic as well as tactical. Different web marketing methods have been used for this purpose, but the use of social media is important. Among different social media platforms, it has been found that Instagram tends to supply a large number of website visitors. So, if you want to get more and more web visitors, you need to focus on Instagram as much as possible. 

It has to be remembered that Instagram is a serious business platform that comes with a lot of unique benefits to offer. If you are using this social media platform, you need to create your business profile carefully. It must look professional and perfectly development. Properly planned and executed social media techniques can bring wonders to your business.

Daniel Mattei
He is a Professional writer. He has written many articles on Social Media. He is quite experienced in the field of web marketing as well as website designing. He can help you to get more Instagram followers to increase the revenues of your business.
Anonymous 10/28/2018

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