What is an AdX Program?
What are the differences between AdSense and AdX Program?
Features of AdX Program
- AdX Program is all about CPM – Advertiser doesn’t like to pay that doesn’t bring any results. Suppose advertiser paying for promoting their products and services but unable to sell their products through publishers website. So their investment on advertising is pointless. So AdX Program works with only CPM. And for this they are agree to pay higher CPM rates.
- Real Time Bidding (RTB) – While advertiser set bid prices in Google AdWords then this is fixed. But under AdX Program this is done in a real time basis. Because bid price is always fluctuate frequently. As a result both advertiser and publisher can maximize their rates.
- Floor Rates - AdX allow seller to set own minimum CPM price for an impression.
- More Complexity - While using AdX Program then you must give more attention because you have to do too much work on it. You have to be control your bids according to the combination of the speed, which means more complexity in control. But if you use Google AdSense then it perform by itself. And you don’t have to give much effort.