Post title is responsible to divert traffic and make an impression on readers mind. So when we will write a post title then we should consider some imaginative factors that help to write perfect post title. However you have created creative post title which is not optimized then your creativity would be valueless.
Now the questions is why we would write optimized post title? Simply we can say, Optimized post title is required for Search Engine. Because from Search Engine a blog receive 70% - 80% traffic. As a Google Blogger first come into our mind about Google Search Engine, Nevertheless we should not ignore about the importance of Bing and Yahoo. Yahoo is displaying 60 characters which is more limited number of character on search engine result pages.
It is difficult to write an optimized post title for Google, Bing and Yahoo Engine. Because their character limits for post title is different. Google, Bing and Yahoo Engine Displays only the first 66 Characters of any title. So we have to write our blog post title different way that both search engine love it. Before learn the tactics of search engine friendly blog post title we should know the characteristics of optimized post title.
Earlier Both Google and Yahoo have different limits for Post titles. Google and Bing Displays only the first 66 Characters of any title while Yahoo displays the first 60 Characters. So this is an important factor for SERP to display post title.
- Post Title containing no more than 66 Characters for Google and bing Search Engine. Use one liners
- Post Title containing no more than 60 Characters for Yahoo Search Engine. Use one liners
- Title containing simple daily used English words. You don't need to use complex Vocabulary and Average internet user always go for words that sound familiar in search results page.
- Select choice of words from Google AdWord Tool. Don’t try word Tracker.
- Title containing of Search Engine acceptable Special characters. - : ! ? . & % # |
The following title has 83 characters including spaces,
How To Write An Optimized Post Title for Both Google And Bing/Yahoo Search Engine?
- Google and Bing Will display it like this,
How To Write An Optimized Post Title for Both Google And Bing/Yah...
- Yahoo will display it like this,
How To Write An Optimized Title for Both Google And Bi...
Tactics to Write An Optimized Post title for Google, Bing and Yahoo Search Engine
From the above example we have seen the real scenario of Post title on different Search Engines. So we should write blog post title thus both Google/Bing and Yahoo Search Engine able to display post title properly. To do this you have to split the post title into two section. You have to split post title like Primary and Secondary. Primary title (for Yahoo) and a secondary title (for Google and Bing). However you must use most important keywords (that describe the entire content) in Primary title and in secondary title use simple keyword within 6 characters. Sample below-
In Google and Bing -> Tactics To Write An Optimized Post Title for Search Engines Pages
In Yahoo -> Tactics To Write An Optimized Post Title for Search Engines
So now both search engine would display the post title very well. And it would help to increase the follow of traffic. Because Primary title would display on Yahoo Search Engine only because it contains only 60 characters including space. And in Google and Bing Search Engine total Post title would be visible because total post title containing 66 characters.
BloggerSpice Search Result on Google Search Engine (66 Characters)
BloggerSpice Search Result on Bing Search Engine (66 Characters)
BloggerSpice Search Result on Yahoo Search Engine (60 Characters)
Hope this tactics would help you to use optimized post title to increase follow of traffic. If you have any query related SEO then feel free to leave comments below.