What Is Media Kit?
Why you should design a Media Kit?
What’s Goes inside a Media Kit?
- Your Name
- Contact Info
- Your Photo
- Blog Title and URL
- Short Bio
- Social Media Followers
- Number of Email Subscribers
- Testimonials and Previous Works
- Partnership Opportunities
- Your Name – This maybe the first element of a Media kit template, because marketers always wants to know the name of the Blogger or Business owner.
- Contact Info – This is necessary for potential sponsors or brand thus they can communication with you. You can include your email address and your physical office address.
- Your Photo – Photos bring more credibility on a Media kit template. If you add your own photo then your media kit will be trust by more people.
- Blog Title and URL – This is a great opportunity to divert potential marketers to your Blog and show them your Blog brand name and website URL. If you own a good Blog then you can positively approach to new sponsors.
- Short Bio – Let your sponsors to know you more. Write a wonderful short bio about you and your Blog. You can add bit details like about your Blog age, Your Blog niche, Topics you write about. Try to be personable thus after reading your bio advertisers feels your Blog is perfect for sponsor.
- Demographics – This information gives more specific idea about your Blog readers group. Write the main readers of your blog according to Gender, age and interest.
- Graphics – Generally Media kit template consist of lot of texts. And marketer may not feel interest by reading your text only. They may think your information is quite boring. So to make it attractive use few graphics if possible. You can use your Blog logo, Social media icons and some of your Epic Blog post’s images in a gallery.
- Statistics – This is another important part of a Media kit. Your potential sponsors or brands will get an idea what outcomes will from your Website or Blog after working with you. And they can easily understand the size of your Blog audience and reach. You can include information about your Daily, Monthly pageviews and Unique visitors. Additionally you can add your Blog referral information.
- Social Media Followers – Marketers are interested to know information about your social media profile. How many fans and followers do you have? Because this is mostly affect their sponsoring decision.
- Number of Email Subscribers – For every Blog email list building necessary to become more personate with visitors. Suppose you won’t buy anything from a stranger after taking with him first time. But if you can build relation with them through email then you can boost your sales. Marketers take this issue very importantly and if many subscribers are in your list then more sponsors will be interested to work with you.
- Tagline - This is optional but sometime become handy. From tagline Marketer will understand about your Blog niche and particular categories. Relevant brand sponsor will count tagline information positively.
- Testimonials and Previous Works – Here is a great opportunity to show up your previous work and testimonial. You must add your previous brands logo as well as critical case study from your previous work that shows the results of that previous campaign, such as, how many giveaway entries and click-throughs were received).
- Partnership Opportunities – In this section you can add your services you offer and other information for partnering, such as sponsored posts, product review, advertisement opportunities, Advertising Rates, Social media marketing, affiliate marketing etc. After getting your partnership info marketer can easily reach out to you.
How to Design a Media Kit Template? (Step-by-step guideline)
Microsoft Wordand save the file first by giving a name e.g.
Custom Margins. Now
Page Setupwindow will Popup and ask you for adjust the Margins. Enter 0 for ‘Top’, ‘Bottom’, ‘Left’, ‘Right, and ‘Gutter’. Click ‘ok’ button. That way can remove all white space from your Media kit template.
|Setting up the Margin in Microsoft Word|
|Adding and Formatting Shape in Word for MediaKit tmeplate Header|
|Adding image and about me section in a Cloud on Media kit|
|Adding Service Section in Media Kit design|
|Adding Shape for Blog and Social Media Statistics|