Data highlighter is a strongest tool of Google; you will find this in Google Webmaster tools. The main purpose of data highlighter is tech the Google about your site data structure. Thus Google can present your Blog data more attractively in a new ways in search results. Data highlighter also has a great impact on the Google Knowledge Graph. You can see one of my post got rich snippet with star rating.
Supported data types
Data highlighter support different types of data on any site. This is just for teaching Google about the data structure. Such as-
- Local Businesses
- Software Applications
- TV Episodes
Though we will highlight the Blog posts, So we will highlight only the Blog’s Articles. And to do this we have to select Articles type. The following Tips and tricks might be helpful for Highlighting Blog Data.
Step 1 Go to https://www.google.com/webmasters/tools/data-highlighter and Log in there with your Google account.
Step 2 Now Under Choose a verified site select your site by clicking on Please select a site drop down option. If you didn't find your site then click on Add site now button for add your site now.
Step 3 For start highlighting under Overview tab just click on red color START HIGHLIGHTING button form top right corner. Alternatively under About tab click on blue color Stat Highlighting button.
Step 4 Now complete the field with your Blog URL and select Blog type by clicking on drop down option. Select Articles and also select Tag this page and other s like it by clicking on radio button. It will redirect you in Data highlighter page. Now we have 4 tasks for highlighting and we have to go step by step-
- Tag first page
- Create page set
- Tag more examples
- Review and Publish
Step 5 You will see your Blog site at left panel and data items at right panel. There has written some required fields like Title, Author, Date Published, Image and Category. That means for highlighting your Blog data those information must be display on your Blog home page.
Step 6 In this stage we will Tag first page. Just block any post title by using mouse pointer and an option will expend. From there select Title. Again Block Author name and from option select Author. So complete one by one by highlighting Title, Author, Date Published, Image and Category option. You will see after highlighting the data highlighted information including at right side panel under My Data Items. After that, click on red color DONE button from top right corner of the screen. If any information missing then it will say missing information. But if your site hasn’t enough information for highlighting then click on Continue Anyway button.
Step 7 In this stage we will Create page set Now a popup window will open for creating a page set. It will automatically generate 50 to 65 pages for highlighting. Under Name field write any page set name. After that, click on blue color Create page set button.
Step 8 You will be return on data highlighter page. And you will see your data will be automatically highlighted by highlighter Tools. If data is generating accurately then just click on red color NEXT button. So another page will show and highlighter Tools automatically generate data. If you see data is not accurately generated then just click on Remove page button from top right corner of the screen. As a result highlighter Tools will generate information from other page and display the information at right side bar. So after highlighting 5 pages highlighter tools will tell you for continue tagging with warning message We don't recommended publishing this page set so from there click on Continue tagging button. And Tag more examples if Google doesn't understand your page structure.
Step 9 Tag at least 10 page for better understanding. After that click on red color DONE button from top right corner of the screen. If further review need then Highlighter tool will display a message in popup window that Further Review needed, so from there click on Continue reviewing button. After completion click on Highlighter tool will display all the tagged pages with details page info.
Step 10 Finally click on Publish button from top right corner of the screen. If any warning message display with popup then simply click on Publish anyway button for publishing your data highlighter page.
This tutorial is bit complicated but I have tried to explain simply. Still if you think that you have confusion then feel free to leave a comment below. I will reply you as soon as possible.