Google AdWords API will allow a user to interact directly with AdWords platform where you can easily build applications and more professionally you can manage large or complex AdWords accounts and campaigns. A user can use several programming languages like Java, PHP, Python, .NET, Perl, and Ruby.
Giant Search engine Google running many popular product for users and AdWord among them is one of the best product. For new Google shopping campaign they have launched the API for managing product listing ads (PLAs). Currently this API is available among agencies and third party platforms. And this will enable large scale implementations.
In last month Google shopping campaigns come with Beta and from now it is available globally. Now by the new campaign user can easily setup and manage product listing ads. In addition they will get easier access to the Merchant product feeds, even users don’t have to access Google Merchant Center directly.
Google is also very hopeful and they said this is a bid simulator on the horizon for Google Shopping Campaigns.