- : It will gives all credit for the conversion to the last-clicked keyword.
- : Similarly this indicate all credit for the conversion to the first-clicked keyword.
- : The linear represent distributes of the credit for the conversion equally across all clicks on the path.
- : Time decay will gives more credit to clicks that happened closer in time to the conversion.
- : This is combination of the first- and last-clicked keyword where it will gives 40% of credit to both the first- and last-clicked keyword and with the remaining 20% spread out across the other clicks on the path.
Search Funnels Attribution Modeling Tool