Guest Blogging becoming as popular as it is, is an attractive option for webmasters as well as individuals when it comes to building their brand. Guest blogging services are on offer on the web in large numbers and being utilized too. While for guest bloggers this is a positive trend, it is also important to consider and be aware of what to do and more importantly what not to do, in order to safeguard their reputation. Here in this article, we provide an overview of the best practices of Guest blogging and how to make the most of it.
There’s a good reason that guest blogging has taken off like wildfire – and it’s grounded in networking and the ability to connect with people on a one-to-one basis. If you think about it, it’s one of the easiest strategies to implement to gain visibility – scratch my back and I’ll scratch yours. While the benefits, over time, can prove to be quite lucrative with rankings and web traffic, there are a few caveats to watch out for.
The Good Thing about Guest Blogging
From the point of view of guest bloggers, this upward trend is great news. This upward trend means that they have the option as well as the platform to showcase their abilities to make a name on the web. As a blogger however, it is also important to be aware of the pitfalls and things that can actually be damaging of ones’ reputation.
Best Practices to Follow
Like everything else on the web, Guest Blogging has its best practices that should be followed in order to make the most of it. Here are a few pointers to consider:
- Stay away from writing junk content and inserting it with paid links. This is an extremely shady practice that will eventually catch up with your reputation and tarnish it. While liaising with advertisers might bring in some quick cash initially, in the longer run, this is going to be detrimental to your brand.
- Goggle recommends that guestblog posting should be used in moderation and not as a full time occupation. As a blogger, writing posts that are keyword heavy and full of anchor text that has little or no relation to the actual website or blog is not acceptable. As a rule, Google believes that if it looks like spam, it likely is. So, in order to steer clear of bad reactions, make sure you don’t abuse the system.
- The three things that will work for you need to focus on are how to get traffic, how to get subscribers and how to build your credibility. Write posts that attract an audience and are share friendly, Use plugins to gain subscribers and find relevant credible sites to write for. This will help you grow with the site itself.
- As a rule of thumb, always have a full bio and link it to your own site and all your social profiles. Leverage your Google+ profile to create and maintain your reputation in Google’s eyes. Do not go overboard with writing posts. Create good quality content in moderation and use that to spread your knowledge and expertise.
Guest Blogging is extremely lucrative and when done right can bring in really good results. Following these best practices will give you a solid foundation to work on, one that you can build on consistently and solidly over time.