After Google Hummingbird algorithm zillions of blog and website
has affected. Mostly visibility on search engine drastically decreased. No
matter how popular your site anyhow Google will penalize if your site violate
Google quality guideline.
Travel lover familiar with Expedia website. Whenever we
search anything travel and tourism Expedia found on top of the Search Engine
Result Pages. But unfortunately Expedia lost 25% search visibility on search
engine according to search matrix. What can be the reason for that it was not
clear to them. Nonetheless discovered that for the rapid cumulative number of
unnatural link Expedia penalized by Google. Expedia few month ago has bought
paid link and that may be the cause of penalty.
On 20th January, 2014 Patrick Altoft shared
this news on twitter. In addition from search matrix Marcus Tober also given a
search statistic of Expedia site where their search ranking dropped for most of
their generic keywords. You can understand from below statistical data
site’s specific keywords search dramatically fall. Those generic keywords was like
airline tickets, hotels, vacation, car rentals etc. keywords. You can also see
the keyword based trend drop in the past day:
What type of Penalty was that?
got huge unusual keyword rich links from various blog and website. But it
doesn’t indicate that Expedia has participated in paid links.
this matter Google’s head of search spam Matt Cutts said that they would
discover the reason of penalty.
However yesterday 21st January 2014 both Google and Expedia remain silent. They have told Expedia will not be commenting on this story. On the other hand Google has told that they typically don’t comment on specific companies regarding search rankings.
This news is really a serious matter and warning to others
those who are planning to participate in paid link and those who already
participated. This is time to be careful
otherwise your site may be penalize soon and ultimately you will lose traffic,
rank, search engine visibility. In addition don’t add unusual keyword to make
your blog and website keyword rich to get higher rank in Search Engine Result
Expedia lost visibility on search engine by 25 percent
Rabbi Khan stars -
"Expedia lost visibility on search engine by 25 percent" After Google Hummingbird algorithm zillions of blog and website has affected. Mostly visibility on search engine drastically decreased...