Everything that you learned in 2013 is still relevant and are just amplified
Content Marketing is bigger and important than ever
Benefits of a good content strategy
- Helpful content targeted at your audience regularly
- Signals that your site is alive & growing
- Increased authority
- Social signals from regular sharing & engagement
Social media progressively plays an important role
- Are we taking social media seriously?
- Are we implementing the pillars of good content, engagement, strong profiles and reciprocity?
- Are we active on those social networks that matter in our industry?
- Is easy social sharing enabled for all our content?
- Are we active on those social networks that matter to our customers?
- Does our SMM (social media marketing) strategy stimulate the level of social signals that are required to achieve our goals?
Invest in Google +
- Establish the Google authorship of your content and connect it to your Google + account.
- The +1’s add up. It is not clear exactly how much Google+1’s contribute but it is true that it is one of the major factors in social signals element of algorithm.