Everyone wants more traffic to their website. And for good reason. The more people that visit your little corner of the web online, the more people you can potentially convert into sales, leads or email subscribers. If you own a website or blog, this kind of growth is essential to your success. If you’re website traffic is waning, or not what you’d like it to be, it may be time you reassess your content.
Visibility and presence is really everything when it comes to getting more people on your website, and if you’re not being found, you may as well not exist. One of the most effective ways of attracting more traffic to your website is to create high-quality content that is both targeted and share able In what follows we’ll go through both of these essential elements to growing your online traffic.
Aim for quality, always
One of the most effective ways of attracting more traffic to your website is to create high-quality – or high-value – content. You need to be giving value to your readers in each and every post. Value can mean many things: from a post that’s interesting and informative, to a post or article that entertains or inspires. Basically, if others can take something away from the post (e.g., a new way of looking at things, a new tidbit of knowledge) or have it affect them in some way (e.g., make them laugh or cry) then odds are you've created something of value. This is what people – and search engines – ultimately want. Search engines are continually cracking down on content that doesn't deliver, or is of little value to readers. Indeed, high-quality content will always be valued by search engines. And unlike other traffic generating strategies that may come into and out of favor by the search engines, creating great content will surely be a way to continually draw more and more people to your website.
Also, make sure the content you write targets specific keywords that are highly searched for by your target audience. Learningthe basics of keyword research is essential to your online success. If you need a little help with this aspect of creating content then make sure you talk to SEOexperts Optimising who can really shave months off your learning curve and help you start generating more traffic today.
Make it share able
Using social media to drive more traffic to your website hinges on a couple of elements: share able content, and open social channels. You need to write content that users will feel compelled to share with others. Think back to the last time you shared a blog post or article on your Facebook wall. Why did you decide to share it? In all likelihood it was because you found the content to be valuable in some sense. As mentioned above, value can mean anything from being entertaining, interesting, informative or inspirational. Before you publish that content you've been slaving away on for a while, ask yourself whether you think it’s share worthy? If you came across this content, would you share it with others? Honestly?
People will find your content eventually. Even without strong marketing, people will happen to chance upon your website. If you’re starting out and don’t already have a significant amount of daily traffic to your website, crafting high-value content will draw more and more people to your site. Why wouldn't it? If you write something epic, it will get shared. That’s almost a guarantee. And being shared means that more and more people will see it and be drawn to your website. Make sure you make it easy on your readers to share your content by placing social media “share” buttons under each post. Establish a presence on all the major social media channels (e.g., Facebook, Twitter, Google+, Instagram, Pinterest, YouTube (if applicable), commit to a publishing schedule on your social channels (post a link to the blog post on Facebook or Twitter, for example) and then allow your users to decide on how best they’d like to engage with, and share, your content.
Attracting more traffic to your site really isn't that hard. You just need to focus on two important aspects: the overall quality of the content, and how easy it is to share. Mastering these two vital components will surely get you on your way to having ever increasing amounts of new visitors to your site.