As rampant as the social media is in recent times, so is its tacit impact in the online world. The presence of social media may seem to be recent, but it has long existed since blogging first appeared. But with the advent of social media platforms like Facebook and Twitter, the concept has suddenly become extremely popular with all and sundry. The spread of its extent is so broad that today, there’s hardly any aspect of the World Wide Web, impervious to its presence. And SEO is no exception.
The impact of social media on SEO is a few years old though. It began with the soaring popularity of Facebook and the dawn of Google+, before which, the effect was, but minimal. Google took a while to establish its social media website, but once that was achieved, they declared that social media metrics of the likes of likes, +1s, shares, retweets and repins would amount towards the SEO quotient of a particular website. This meant that the more the social popularity of a website in its area of expertise, the greater will be the chances of it appearing higher on search engines’ SERPs.
Let’s talk about three constructive influences of social media on SEO.
Search Engines Evaluate Web Pages with the Aid of Social Media Markers
Today people have far better access to other internet users. This has resulted in a constant rise in what is called social media mentions. It is now far easier to appreciate or condemn than ever before, and that is what can actually make or mar your business. A thousand +1s for your content or product, or better still, your URL going viral, can boost your popularity overnight, and place you among the top search engine results at least temporarily. Search engines, thus, judge your website as being popular and as having some additional value over others.
Keyword Strength Evaluation
There are several keyword indicators on your website, such as the stronger ones in your Meta tag, the ones which are bold and in anchor text. Also, there are passive ones present in your web content and then there are justified ones in your title, intro, Meta description and even in H1 tags. Search engines are likelier to notice the passive and justified ones if they are cited in your social media mentions. This will also validate that you have made efforts to place some keywords where it matters.
3 Social Media Links will Aid Boosting Your Popularity
Backlinks build a website’s popularity, and so do social-media-generated links; the difference being the number of such links that will be needed. A higher number of links and social media mentions are needed than those from websites, for your SERP rankings to improve.
Come, enlighten us with more such ways in which social media impacts SEO.